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EFFECTS OF MASS MEDIA ON YORUBA CULTURE AND TRADITION
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- Contributor: projectwaka
- engagements: 224
- Case No: 538354pw
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ABSRACT - [ Total Page(s): 1 ]This study probes the effects which mass media has on the cultural values and tradition of the Yoruba people. It specifically tackles the effects of mass media on the culture and traditions of Erin Osun community. The research posits that the current trends in cultural behaviour of youths in Nigeria as observed among People of Erin Osun is significantly associated with their perception of western culture and exposure to forms of mass media such as (PROGRAMMES AND ADVERTS ON TV, RADIO AND OTHER FORMS OF MASS MEDIA, radio and Newspaper). The assumption that foreign media content has direct power
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CHAPTER ONE - [ Total Page(s): 2 ]1.2 Statement of the problemIt cannot be over emphasized that the television media have taken a center stage in our daily activities especially in the 21st Century with the emergence and consolidation of different television stations and service providers. It has been observed in cities that satellite and cable television stations have a greater amount of audience than the local television stations.Deviance in behaviours of youths have been seen as an adverse effect of mass media nowadays. So many things have accompanied the advent of ICT in the world. The mass media has served and is still se ... Continue Reading
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ABSRACT - [ Total Page(s): 1 ]This study probes the effects which mass media has on the cultural values and tradition of the Yoruba people. It specifically tackles the effects of mass media on the culture and traditions of Erin Osun community. The research posits that the current trends in cultural behaviour of youths in Nigeria as observed among People of Erin Osun is significantly associated with their perception of western culture and exposure to forms of mass media such as (PROGRAMMES AND ADVERTS ON TV, RADIO AND OTHER FORMS OF MASS MEDIA, radio and Newspaper). The assumption that foreign media content has direct power
... Continue Reading
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