The Influence Of Home Movies On The Dressing Patterns Of Students Of Tertiary Institutions In Abia State

1.2 Statement of Problem

Home movies are veritable tools of mass communication, which cut across national and cultural boundaries with wide and fast distributing networks internationally. Home movies are seen as source of entertainment and education, as well as conduit for promoting Nigerian culture. Thus cultural transmission is a major role of the home movies.

In the face of media imperialism by foreign media and the over shadowing of Nigeria’s cultural values and manifests, it becomes important to examine the home movies to ascertain if it is influencing the dressing pattern of these students of tertiary institution in Abia State.

An examination of some of the home movies will reveal that they portray nudity while some of the movies portray costumes that reflect the rich Nigerian culture, manifest in her traditional mode of dressing. Media and cultural researchers have noted that dressing is a manifest reflection of a people’s culture.

In the face of these challenges, it becomes necessary to examine how the home movies Influence the dressing pattern of students of tertiary institutions in Abia State. Such discovery is imperative since it will guide the policy makers where necessary especially if it is found that the Influence is negative and detrimental to Nigerian’s cultural objective and values. Positive Influence however, will be such that promotes pride in Nigeria’s values and seeks to retain her rich culture as against preference for western pattern of dressing and nudity or indecent dressing.

1.3 Objectives of study

This study aims at discovering the Influence of home movies on the dressing pattern of students tertiary institutions in Abia State. Its objectives include:

ʉۢ To examine if home movies have Influence on the dressing pattern of students in tertiary institutions in Abia State.

• To determine the nature of the Influence on these students.

• To find out if the Influence are positive or negative

• To elucidate the factors responsible for these influences.

• To explore the students’ perception of dress pattern on home movies.

1.4 Research Questions

• Do home movies have any Influence on students of tertiary institutions in Abia State?

• What type of Influence do students have on home movies dressing pattern?

• Is the Influence negative or positive?

• What factors necessitate these Influences?

•How do these students perceive dress pattern on home movies?

1.5 Significance of Study

This study is relevant for the following reasons:

It will determine the type of Influence that home movies have on the dressing pattern of students in tertiary institutions and thus guide policy makers and regulatory agencies in providing protection against the production and exposure to movies that negate Nigeria’s cultural values.

The study will provide a framework for the fight against media and cultural imperialism where it is discovered that the home movie industry is serving as a stooge.

Finally, the study will be beneficial to students and mass media students because it will expose them to the theory on the Influences that could be exerted via the media.