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INFLUENCERS AND PATTERN OF MALE PRODUCT ADVERTISEMENT ON TIKTOK
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- Contributor: projectwaka
- engagements: 4
- Case No: 555258vg
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ABSRACT - [ Total Page(s): 1 ]This study examines the influence of TikTok influencers on male-targeted product advertisements and how their strategies shape consumer behavior. It investigates how influencers design, create, and present ads aimed at male audiences, focusing on engagement-boosting tactics. The research adopts a quantitative data collection approach, using a structured questionnaire distributed among male TikTok users in Lagos State. A random sample of 150 young men from Lagos was surveyed for the study.The analysis highlights trends in influencer-driven advertising, emphasizing factors like relatability, aut
... Continue Reading
TABLE OF CONTENTS - [ Total Page(s): 1 ]TABLE OF CONTENT CHAPTER ONE: INTRODUCTION1.1 Background of the Study1.2 Statement of the Problem1.3 Objective of the study 1.4 Research Question 1.5 Significance of the Study1.6 Scope of the study 1.7 Definition of terms CHAPTER TWO: LITERATURE REVIEW2.1 Conceptual Review 2.1.1 The Concept of Influencer Marketing2.1.2 Social Media and Its Role in Advertising2.1.3 TikTok as a Platform for Male Product Advertising2.2 Theoretical Review 2.3 Empirical Review2.3.1 Role of TikTok Influencers in Shaping Male Product Advertisement2.3.2 Advertising Strategies and Patterns Observed on TikTok2. ... Continue Reading
CHAPTER ONE - [ Total Page(s): 1 ]INTRODUCTION1.1 Background of the StudyThe rise of social media has revolutionized the advertising landscape, offering brands innovative ways to connect with consumers. Among these platforms, TikTok has emerged as a dominant force, particularly in influencer-driven marketing. With its unique algorithm, short-form video format, and highly engaging content, TikTok has reshaped how brands reach their target audiences. Male product advertisements, ranging from grooming products and fashion to fitness gear, have increasingly leveraged influencers on TikTok to capture the attention of male consumers ... Continue Reading
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ABSRACT - [ Total Page(s): 1 ]This study examines the influence of TikTok influencers on male-targeted product advertisements and how their strategies shape consumer behavior. It investigates how influencers design, create, and present ads aimed at male audiences, focusing on engagement-boosting tactics. The research adopts a quantitative data collection approach, using a structured questionnaire distributed among male TikTok users in Lagos State. A random sample of 150 young men from Lagos was surveyed for the study.The analysis highlights trends in influencer-driven advertising, emphasizing factors like relatability, aut
... Continue Reading
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