Influencers And Pattern Of Male Product Advertisement On Tiktok

This study examines the influence of TikTok influencers on male-targeted product advertisements and how their strategies shape consumer behavior. It investigates how influencers design, create, and present ads aimed at male audiences, focusing on engagement-boosting tactics. The research adopts a quantitative data collection approach, using a structured questionnaire distributed among male TikTok users in Lagos State. A random sample of 150 young men from Lagos was surveyed for the study.

The analysis highlights trends in influencer-driven advertising, emphasizing factors like relatability, authenticity, visual appeal, and audience interaction. It explores how influencers impact male consumers’ perceptions, preferences, and purchasing decisions. Findings reveal that influencers employ innovative techniques such as storytelling, humor, and challenges to connect with their audience, making products more appealing and relatable. Strategies like using popular hashtags, creating viral content, and maintaining consistent posting schedules significantly increase the visibility of male-targeted ads.

The study underscores the importance of trust and credibility, often built through sustained engagement with followers, in enhancing the effectiveness of influencer marketing for male-focused products. Based on these findings, the research recommends that brands collaborate with influencers who share their values and target audience. To maintain authenticity and credibility, brands should partner with influencers aligned with their product niche—such as fitness, fashion, technology, or grooming—who genuinely use and believe in the products they promote. This approach can result in more organic, relatable content, leading to higher engagement and trust from the audience..