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Influencers And Pattern Of Male Product Advertisement On Tiktok
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TABLE OF CONTENT
CHAPTER ONE: INTRODUCTION
1.1 Background of the Study
1.2 Statement of the Problem
1.3 Objective of the study
1.4 Research Question
1.5 Significance of the Study
1.6 Scope of the study
1.7 Definition of terms
CHAPTER TWO: LITERATURE REVIEW
2.1 Conceptual Review
2.1.1 The Concept of Influencer Marketing
2.1.2 Social Media and Its Role in Advertising
2.1.3 TikTok as a Platform for Male Product Advertising
2.2 Theoretical Review
2.3 Empirical Review
2.3.1 Role of TikTok Influencers in Shaping Male Product Advertisement
2.3.2 Advertising Strategies and Patterns Observed on TikTok
2.3.3 Effectiveness of Male Product Advertisements on TikTok
2.3.4 Challenges for Male Product Advertising on TikTok
2.3.5 Opportunities for Male Product Advertising on TikTok
2.3.6 Impact of Real-Time Marketing on TikTok
2.3.7 Role of Influencers in Shaping Brand Identity
CHAPTER THREE: RESEARCH METHODOLOGY
3.1 AREA OF THE STUDY
3.2 RESEARCH DESIGN
3.3 POPULATION OF STUDY
3.4 SAMPLING SIZE AND SAMPLING TECHNIQUE
3.5 METHOD OF DATA COLLECTION
3.6 RESEARCH INSTRUMENTS
3.7 METHOD OF DATA ANALYSIS TECHNIQES
CHAPTER FOUR: RESULT
4.1 Presentation of Results
CHAPTER FIVE: SUMMARY . CONCLUSION AND RECOMMENDATION
5.1 Summary
5.2 Conclusion
5.3 Recommendation
APPENDIX 1
REFERENCES
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ABSRACT - [ Total Page(s): 1 ]This study examines the influence of TikTok influencers on male-targeted product advertisements and how their strategies shape consumer behavior. It investigates how influencers design, create, and present ads aimed at male audiences, focusing on engagement-boosting tactics. The research adopts a quantitative data collection approach, using a structured questionnaire distributed among male TikTok users in Lagos State. A random sample of 150 young men from Lagos was surveyed for the study.The ana ... Continue reading---
CHAPTER ONE - [ Total Page(s): 1 ]INTRODUCTION1.1 Background of the StudyThe rise of social media has revolutionized the advertising landscape, offering brands innovative ways to connect with consumers. Among these platforms, TikTok has emerged as a dominant force, particularly in influencer-driven marketing. With its unique algorithm, short-form video format, and highly engaging content, TikTok has reshaped how brands reach their target audiences. Male product advertisements, ranging from grooming products and fashion to fitnes ... Continue reading---
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ABSRACT - [ Total Page(s): 1 ]This study examines the influence of TikTok influencers on male-targeted product advertisements and how their strategies shape consumer behavior. It investigates how influencers design, create, and present ads aimed at male audiences, focusing on engagement-boosting tactics. The research adopts a quantitative data collection approach, using a structured questionnaire distributed among male TikTok users in Lagos State. A random sample of 150 young men from Lagos was surveyed for the study.The ana ... Continue reading---
TABLE OF CONTENTS -- [Total Page(s) 1]
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TABLE OF CONTENTS -- [Total Page(s) 1]
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