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Impact Of Channel O Musical Programmes On The Cultural Behavior Of Idah Polytechnic Students
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CHAPTER ONE
INTRODUCTION
1.1 Background of the study
This
study is on Impacts Of Channel O Musical Television Programmes On The
Cultural Behavioural Of Federal Polytechnic Students Idah. The term
culture has been defined differently by different people. The different
definitions attached to culture are based on the differences in the
orientation of the people.
According to Ekeh (1989), culture is
construct used in an attempt to analyze and integrate events and ideas
in broad spectrum of areas of society. Jekayinka (2002), states that
from wider perspective, culture includes the total repertoire of human
action which are socially transmitted from generation to generation.
Obiora (2002), says the transformation of culture is gradual and not
sudden. He contends that culture is a continuous process of change. It
changes exactly the same way as the human being change. It is dynamic,
learned, acquired, transmitted or diffused through contact or means of
communication flow from generation to another. The Nigerian culture is
observed to be fading out as a result of the acceptance and adaptation
of the modernist’s solution on to underdevelopment. One of such theories
which relates to this subtle method of assault international
communication is given by Lerner (1956).
In his concept of
“empathyâ€, Lerner states that the inhabitants of third world nations
must learn to empathize with the West for modern transformation of their
societies to be possible. Schramm (1964), on the other hand, developed
an interesting model in which he equates the level of social development
of communication to various nations. Access to these modern mass media
(Radio, Television, films, telephone, and
newspapers) is linked
to individual modernity. Nigeria and other third world countries have
reacted to these finding by inventing a substantial amount of their
foreign exchange earnings to import radio and television transmitters
and sets. The television programmes especially provide many powerful
models for children and abundant opportunities for observational
learning.
The television programmes include:
. Depiction of sex
. Violence
. Drug and Alcohol used
. Vulgar Language – behaviours that most parents do not want their children to imitate.
Studies
(www.encarta.com) have been found by early adolescence that the average
Nigerian children have watched thousands of dramatized murders and
countless other acts of violence on television. For many years,
psychologists have debated the question of whether watching violence on
Tv have detrimental effects on children. A number of experiments both
inside and outside the laboratory have found evidence that viewing Tv
violence is relayed to increased aggression in children.
.
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ABSRACT - [ Total Page(s): 1 ]This study probes the impact which TV has on the cultural behaviour of idah polytechnic students. It specifically tackles the impact of channel O musical TV programes on the cultural behavior of idah polytechnic students. The research posits that the current trends in cultural behaviour of youths in Nigeria as observed among idah polytechnic students, kogi state is significantly associated with their perception of western culture and exposure to channel O musical TV programmes. The assumption th ... Continue reading---
