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Impact Of Digitization Of The Broadcasting Media In Nigeria.
[A CASE STUDY OF NIGERIA TELEVISION AUTHORITY (NTA ENUGU)]
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Nigeria as the giant of Africa has to her credit, the first television
outfit in Africa, the Western Nigeria Television (WNTV) on NTA Ibadan.
The emergence of what is known today as Nigerian Television Authority
(NTA) was borne out of the sheer desire to cater for the crying needs of
variegated audience in terms of News gathering, packaging and
transmission; this became the second oldest station after (WNTV)
resuming transmission on 1st October, 1960. The Degree No 24 of 1977
caused all existing television stations in the country to be taken over
by the federal government and then led to a change of name to Nigerian
Television Authority (NTA).
However, television broadcasting in
Nigeria since inception has been transmitting through analogue
television which use complete waves to transmit pictures and sounds. The
major drawback of this is that location plays an integral factor,
disabling, distorting images and audio on Television in rural areas
(Kombol: 2008, P. 13).
Over the years, television transmission had
grown from strength to strength. It moved from monochrome (black and
white) to colour transmission and today we talk of Digitization.
The
International Telecommunication Union (ITU) a United Nations
Organization body responsible for co-ordinating the use of
Telecommunication among nations in its 17th plenipotentiary conference
in Turkey, ratified a treaty engendering the digitization of broadcast
in every member state before 2015. In consonance with the above Treaty
and with the intent to beat this deadline, the national Broadcasting
Commission which is Nigeria’s broadcast regulatory body gave an
ultimatum to Nigeria broadcast firms to digitalize its operations before
17 June 2012 or stand licence revocation. Three years ahead of the
global deadline, the date was however shifted because it is seen all
over that the broadcasting industry was not fully prepared for the
digitization to kick off. A new date was then issued by the Nigeria
Broadcasting Commission where Mr. Yomi Bolarinwa, Director General,
national broadcasting commission announced to the whole world that
Nigeria will achieve the digitization of its broadcast stations by June
17 2015.
It is unarguable to state that to be in the leading position
in today’s highly technological and competitive media industry the
world over, Nigeria must strive to acquire and utilize state of-the-art
information and communication technologies in its daily news, programme
transmission etc. Anything short of this will spell doom for such media
organization.
According to Anaeto et al (2008, P. 6) Information
Communication Technology has been the converging platform for different
word of media communication, information machine and technologies and
equipment i.e. Radio, Television, Computers, satellites, Fibre optic
Cables, phones, Facsimile machine etc. Consequently, the acquisition,
utilization and application of information communication technology in
media practice today makes the world activity less cumbersome, faster
and error proof. The foregoing views is in tenderm with realistic
scholarly position’ adopted by Maid (1996, P:13), who posits that new
information, communication technologies have revolutionized information
gathering, processing, storage, retrieval and transmission, making
information available even more widely, rapidly and less expensive. They
do not only gather, process and disseminate information, they can also
arrange, marshall and select information rapidly.
Inspite of the
above merits, the truth still remains that acquisition and application
of these advanced media, technologies by media outfits in Nigeria
especially the government owned stations in their gathering, packaging
and transmission equipment is still insufficient.
Indeed, the recent
survey carried out in a bid to ascertain the current state of
acquisition and utilization of ICT facilities by NTA Enugu Channel 8,
which is the study of this project, clearly depicts that the station has
not fully embraced this trend in the overall packaging and transmission
of News and programmes.
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ABSRACT - [ Total Page(s): 1 ]The purpose of embarking on this study was to provide a well-detailed account on the impact of digitization of the Broadcasting Media in Nigeria. The study ascertained the level of media digitization in Nigerian Television Authority, Enugu (NTA) in this Era of ICT and internet operations. The researcher used survey research design to enable her determine the sample size which is 150 through the appropriate statistical method to represent the population of the study. Survey Research Method was em ... Continue reading---
