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Impact Of Digitization Of The Broadcasting Media In Nigeria.
[A CASE STUDY OF NIGERIA TELEVISION AUTHORITY (NTA ENUGU)]
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Ibeh (2009), Deputy Director Engineering,
NTA seems to agree with the foregoing viewpoint when he stated that
although the station has technologies in the packaging and transmission
of its news programme, yet such sophisticated communication equipment
are still inadequate.
The above viewpoint throws more light to
challenges and hindrance of digitization of media broadcast which is a
progeny of information communication technology. It also presupposes
that inspite of the much – touted technological improvement, there are
still gaps in the media world especially in developing countries like
Nigeria.
1.2 Statement of the Problem
The National Broadcasting
Commission (NBC) in its annual stations on TV and radio broadcast in
Nigeria, observed that most private and public owned broadcast media
outfit are yet to make digital transmission part of their daily
broadcasting and even those who are into it are partially implementing
it. This research intends to look at the impact of the digitization of
the Nigeria broadcasting media. The focus is on NTA Enugu.
1.3 Objectives of the Study
i. To identify problems hindering the digitization of broadcasting in Nigeria.
ii. To evaluate the possible way of meeting these challenges.
iii. To understand the socio-economic advantages of digitizing in the broadcasting industry.
1.4 Research Questions
The research questions involved in this study were as follows:-
1. To what extent is the digitization of TV broadcast going to enhance audio visual transmission?
2. How can Information and Communication Technology equipment facilitate digital broadcasting?
3. Does Digital television have advantages over Analogue broadcasting?
1.5 Scope of the Study
This
study focuses on the challenges and possibilities of digital
broadcasting in Nigeria, using NTA Enugu Channel 8 as study area.
1.6 Significance of the Study
This
study is timely because it is on one of the most current and prominent
issues. Today, there is intense competition in broadcasting industry all
over the world.
Also, the study will be of immense benefit to
Nigerians especially media professionals as it focuses on providing
possible sensitization on making digitization a reality.
It is
expected that this, will shade more light on where and how media outfit
will deliver quality services to the satisfaction of the teaming
audience.
Finally, students of mass communication will also find the work useful as it touches on their area of specialization.
1.7 The Key Terms used in the topic of the Study are defined operationally thus:
Impact: The influence and impression created by television programmes.
Digitization: This means the use of digital data rather than analogue waveforms to carry broadcasting over television channel.
Broadcast Media: This means one of the mass media channels that make use of television and radio.
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ABSRACT - [ Total Page(s): 1 ]The purpose of embarking on this study was to provide a well-detailed account on the impact of digitization of the Broadcasting Media in Nigeria. The study ascertained the level of media digitization in Nigerian Television Authority, Enugu (NTA) in this Era of ICT and internet operations. The researcher used survey research design to enable her determine the sample size which is 150 through the appropriate statistical method to represent the population of the study. Survey Research Method was em ... Continue reading---
