• IMPACT OF NIGERIAN TELEVISION AUTHORITY (NTA) ON THE ECONOMIC DEVELOPMENT OF ENUGU METROPOLIS


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    • ABSRACT - [ Total Page(s): 1 ]When the researcher chose the topic: Impact of Nigeria Television Authority on the Economic development of Enugu metropolis, she was inspired to find out the extent (NTA) Nigeria Television Authority has contributed on the economic development of Enugu metropolis. That the mass media plays a pivotal role in the development process of a country is not again a saying. The mass media generally regarded as channels of communication that are capable of reaching heterogeneous audience simultaneously with uniform message. They regularly cover-all sorts of issues such as health, music, fine art, crime ... Continue Reading

         

      CHAPTER ONE - [ Total Page(s): 3 ]CHAPTER ONE INTRODUCTION 1.1 Background of the Study That the mass media plays a pivotal role in the development process of a country is not a saying. The mass media is generally regarded as channels of communication that are capable of reaching heterogeneous audience simultaneously with uniform message. They regularly cover all sorts of issues economy among others (Meyer 2002, Soola 2004). The mass media transmits ideas and new information to target audience in the society. Tosanisunm, (2004) has observed that the mass media educate, inform and entertain beyond these functions as they also pe ... Continue Reading