Increasing Use Of Social Media Among Public Relations Practitioners

TABLE OF CONTENTS

ABSTRACT

CHAPTER ONE: INTRODUCTION

1.1 Background to the Study

1.2 Statement of the Problem  

1.3 Objectives of the Study 

1.4 Research Questions  

1.5 Significance of the Study  

1.6 Scope of the Study  

1.7 Limitation to the Study  

1.8 Definition of Terms

1.9 Organization of study  

CHAPTER TWO: LITERATURE REVIEW  

2.1 Introduction

2.2 Concept of Social media 

2.3 Types of social media 

2.4 Conceptualization of public relation roles 

2.6 Importance of social media and public relations 

2.7 Research gap 

2.8 Theoretical framework 

CHAPTER THREE: METHODOLOGY

3.1 Overview 

3.2 Research Design  

3.2.1 Study Design 

3.2.2 Research Approach 

3.2.3 Research method 

3.2.4 Data needs, types and sources 

3.2.5 Population, sampling and data collection 

3.2.5.1 The target population  

3.2.5.2 Sampling 

3.2.6 Data collection  

3.2.6.1 The public Relations Officer/Staff Questionnaires 

3.2.6.2 Interview Schedules 

3.2.7 Data analysis and presentation 

3.3 Validity of the Instruments  

3.4 Reliability of the instruments  

3.5 Ethical considerations  

CHAPTER FOUR: DATA PRESENTATION, ANALYSIS AND INTERPRETATION

4.1 Overview 

4.2 Introduction 

4.3 Analysis of research findings

CHAPTER FIVE: SUMMARY OF THE FINDINGS, CONCLUSIONS AND RECOMMENDATIONS

5.1 Overview 

5.2 Summary of the Findings 

5.3 Conclusions 

5.4 Recommendations 

5.5 Suggestions for Further Research 

REFERENCES