Increasing Use Of Social Media Among Public Relations Practitioners

1.5 Significance of the Study  

The study is to reveal how socio-media can be translated into a power tools in the hand of innovated and creative public relations especially in building Public confidence and effective interaction.    

1.6 Scope of the Study  

This research focuses on the effect of social-media on the practices   of public relations with a reference to the global communication Nigeria especially public relations and customer care departments.    

1.7 Limitation to the Study  

Research work like this cannot be carried out examine all organization and that is why the work is limited only to the global communication Nigeria.   Limitation is also posed by the few literature that is ready available for this study since the work is new.   Time factor is another hindrance as attention is needed for other academic activities.    

1.8 Definition of Terms  

Public: A group of persons with similar aspiration and ideas, interest and characteristics that is of importance to an organization  

Public Relations: Is the deliberate planned and sustained effort to establish and maintain mutual understandings between an organization and its public  

Relations: The way in which two people or group behaves towards each other or deal with one another.

Organization: A group of people who form a business together in order to achieve a particular aim or a group with a particular purpose  

Social Media: A group of internet-based applications that build on the ideological and technological foundations of web 2.0 and that allow the creation and exchange of user-generated content. (Kaplan and Haenlein, 2010)  

Social Skills: Any skills facilitating interaction and communication with others. Social rules and relations are created, communicated and changed in verbal and nonverbal ways through a process called socialization.  

Cyberspace: This is the electronic medium of computer networks, in which online communication takes place.

1.9 Organizations of the study

The chapter one consist of the introductory part of the study which includes the study background, the statement of the research problem, the study objective and scope of the study. The second chapter is a critical review of other literatures relevant to the study and its objectives including the theoretical framework for the study. While the third chapter is methods of data collection, sampling and data analysis used in conducting the study. The fourth chapter centres around the research findings including an analysis of how it relates to previous findings. The fifth chapter consists of the summary of findings, conclusion and recommendations base on the study objectives.