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The Influence Of Western Television Programmers On The Cultural Values Of Nigeria Youth
[CASE STUDY OF UNILORIN]
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Nigerians as exemplified by trends in Ilorin metropolis were western exports of television entertainment, information is shown on NTA Ilorin ESBS Television, minaj channel, cartoon network, ESPN. “Expanded sports programmers networks channel provided by various satellite transmission operators as DSTV, Multi – Choice, Music television, Euro sport, etc. have raised Nigeria eye-brows to such western television programmers. Thereby, making them to behaving like them, associate with them and even speaks like them. Even our generation that is shown on NTA Ilorin and the youth perspective on ESBS are presented by youth and replete with music video of Western origin dominated by stars as (late) Tupac, Beyounce, Ashanti, 50-cent, Sean Paul, Kelly Rowland, Celine Dion, etc. It is the researchers believe that western television especially American television exports have a strategic “weapon†aimed to our power the cultural valves of Nigeria youths.
1.2 STATEMENT OF THE RESEARCH PROBLEM
The influence of western television programmers on the cultural values of Nigeria youth have been said to be a serious problem facing Nigerians. Some of these problems are:
1. Inadequate policy to guard the youths towards western TV programmers.
2. There is an erosion of the culture values.
3. The imitation of western cultures especially the America cultures.
Therefore if the above problems have not been taken care of, it will lead to a total destruction of the Nigerians culture.
1.3 OBJECTIVE OF THE STUDY
The researcher’s objective is to conduct an in-depth research on the influence of western television programme on the culture values of the Nigeria youth with an insight to determining is the implication of the cultural values of Nigeria youths other objective of the study are:
1. To show the contents of western television programme affect Nigeria university students.
2. To examines its pervasive impact on the cultural values of Nigeria university student.
3. To know how to isolate western television programme from Nigerian.
1.4 SIGNIFICANT OF THE STUDY
1. The research will help in possible dilution, domination and finally absorption of the African / Nigeria culture until the present has been characterized with good neighborliness, respect for elders, virtuousness, community orientation and collectivism.
2. It will enable the government and policy makers to put adequate measures in place to check the movement of western television programmes into Nigeria.
3. It will help remove the ideal of imitating western cultures or ways of life from Nigerians.
4. The conduct of this research will enable the government to know what role the media can play in the development of a country and therefore harness the mass media especially TV in the democratic process and development process in general.
1.5 RESEARCH QUESTIONS
The research questions are arranged questions meant to be asked by the researcher and received a feedback (answer) from respondent for a researcher to achieve her aim, the following question are deducted from this research.
1. Do Nigeria youths expose themselves more to TV them other media?
2. Do they prefer western TV programmers to locally produced ones and why if yes?
3. Do Nigeria youth identify more with locally or foreign TV stars as models?
4. Will improvement of local TV/movies industries improve Nigerian youth’s preference for local TV product?
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