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INFLUENCE OF N.T.A ENUGU COMMERCIALS ON THE PRODUCT PROMOTION OF INDOMIE INSTANT NOODLES
[A CASE STUDY OF CHILDREN IN EMENE COMMUNITY] -
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- Contributor: mr-chris
- engagements: 56
- Case No: 592160pw
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ABSRACT - [ Total Page(s): 1 ]Influence of commercial advertising on the productpromotion of indomie instant noodles. A study of the children of Emene community Enugu Focus on commercial advertising which is a potent way of attracting the minds of children towards products or services. This study is anchoreed on two theories which are the cognitive dissonance theory and diffusion of innovative theory. The cognitive disonance explains how human beings are consistenc and attempts to reduce their dissonance. Diffusion of innovative theory stipulates that when the right channel of communication is useed among the members of a
... Continue Reading
CHAPTER ONE - [ Total Page(s): 4 ]CHAPTER ONE INTRODUCTION 1.1 Backgroud Of Study Advertising is one of the five tools used tools used to direct persuasive communication to targeted audience. Advertising as a business competitive strategy is aimed at creating awareness of the existence of a product through the communication media. Advertising has effect on buyers, so, it is important to carry out this study to know the impact of advertising. The purpose of advertising is to develop customer’s favorable attention towards the product. Collins dictionary of business (1995, p.31) says that advertising consists of non person ... Continue Reading
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ABSRACT - [ Total Page(s): 1 ]Influence of commercial advertising on the productpromotion of indomie instant noodles. A study of the children of Emene community Enugu Focus on commercial advertising which is a potent way of attracting the minds of children towards products or services. This study is anchoreed on two theories which are the cognitive dissonance theory and diffusion of innovative theory. The cognitive disonance explains how human beings are consistenc and attempts to reduce their dissonance. Diffusion of innovative theory stipulates that when the right channel of communication is useed among the members of a
... Continue Reading
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