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Influence Of N.t.a Enugu Commercials On The Product Promotion Of Indomie Instant Noodles
[A CASE STUDY OF CHILDREN IN EMENE COMMUNITY]
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• What are the advertising objectives?
• How much should be spent?
• What message should be sent?
• What media should be used?
• How should the result be evaluated?
For
an advertisement to serve it purpose, it is imperative that its wording
should be carefully chosen or reflects emotional appeals.
In as
much as it is not easy to distinguish between praise and deliberate
deceit.( Awake) August 22, 1998) warns that advertisers needs to be
careful not to make claims that can be disproved by verifiable facts.
Some governments have law that prohibits such dishonesty and business
are quick to see at their interests are threatened by the deceptive
adverts of rivals.
There are various brands of noodles in the shop
market, stalks and in the hawker’s barrows. The ability to each brand to
sell depends on the brand exposure and bad persuasive power of the
advertising messages on the buyers as well as the quality of such brand.
Television seems to be the highest media used to advertise these
products, in other words commercial advertising seeks to impress the
consumers about the image of a product to create a better impression in
the minds of the consumers and to increase their patronage.
Commercial
advertising often seeks to grant increase consumption of their products
or services through branding which involves associating a product name
or image with certain qualities in the mind of consumers. Its against
this backdrop that this research work seeks to know how much commercial
advert influences the promotion of indomie noodles in Emene community of
Enugu state?
1.2 Statement Of Problem
Over the years, indomie
Noodles Company has been using the mass media as a channel for creating
awareness for its product. The perception and attitude of the consumer
towards a particular advert could create positive image, confidence as
well as aspire the purchase of product by the consumer, it has been
observed that most consume of indomie instant noodles desire the product
because of its advert strategy and credibility. Looking at the rate of
noodles competition in the market, this work seeks to know if commercial
advert of indomie noodles is influenced by the purchase of the product,
looking at various competitions commercial adverts of noodles in the
market.
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ABSRACT - [ Total Page(s): 1 ]Influence of commercial advertising on the productpromotion of indomie instant noodles. A study of the children of Emene community Enugu Focus on commercial advertising which is a potent way of attracting the minds of children towards products or services. This study is anchoreed on two theories which are the cognitive dissonance theory and diffusion of innovative theory. The cognitive disonance explains how human beings are consistenc and attempts to reduce their dissonance. Diffusion of innova ... Continue reading---
