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Influence Of N.t.a Enugu Commercials On The Product Promotion Of Indomie Instant Noodles
[A CASE STUDY OF CHILDREN IN EMENE COMMUNITY]
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1.8 Conceptual Definition Of Study
1. Advertising: it
is a paid form of non personal communication through a medium like
television, radio, posters, etc aimed at promoting an idea product
individual or service by an identified sponsor.
2. Brand: is the
name, term, design, symbol, or my other feature that identifies one
sellers product district from those of other sellers. A modern example
of a brand is the indomie instant noodles.
3. Products promotion: is
an action taken by a company marketing staff with the intention of
encouraging the sale of a good or service to their target achievers or
market.
1.9 Operational Definition
These are the main definition we are going to be working with in this context.
1.
Media: the channel of communication through which a firm or
organisation advertise their products to their perspective buyers, eg
Tv, Radio, newspaper, magaznes, posters etc
2. consumer: is a person or group of people who are the final users of products or services.
3.
Commercial advert: is the visual presentation in the media of a product
or services supplied by a firm or organization which is avoid at
encouraging prospective buyers to purchase the product or greater usage
of a facility to provide the population with information.
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ABSRACT - [ Total Page(s): 1 ]Influence of commercial advertising on the productpromotion of indomie instant noodles. A study of the children of Emene community Enugu Focus on commercial advertising which is a potent way of attracting the minds of children towards products or services. This study is anchoreed on two theories which are the cognitive dissonance theory and diffusion of innovative theory. The cognitive disonance explains how human beings are consistenc and attempts to reduce their dissonance. Diffusion of innova ... Continue reading---
