Influence Of Programme Department On Operations Of Broadcast Media

The study investigated the influence of programme department on operations of broadcast media. The study was anchored on Situational Management Theory and System Management Theory. A survey research method was adopted in which questionnaire were administered to the respondents to elicit responses from respondents.

Descriptive statistics (frequency and percentage) was used to analyze the data that were collected. The study find out that programme department of OSBC highly impacted on the operations of station. Also, Programme department of OSBC highly corporate with other departments for effective operations of OSBC. Equally, majority of respondents said ownership influence is most challenge that hampering programme department of OSBC in discharging its operational functions. Thus, large number of respondents noted that the challenge (ownership influence) really hampering program department operation to a high extent.

The study recommended that more new programs should be developed and showcase, so that their audience will have fresh contain regularly. Audience research need to be carried out in order for them to be able to know which program is doing well and which one need to be improved. Programme department need to always showcase interesting programme that is attractive enough so that more sponsors and advertisers will fall in love with it.