• Measurement Of Advertisement Contributions To Effective Sales Growth In A Competitive Market In Nigeria

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    • CHAPTER ONE - [ Total Page(s): 2 ]CHAPTER ONE1.0    INTRODUCTION1.1     BACKGROUND OF THE STUDYThis project study is with the “Measurement of advertisement contribution to effective sale growth in a competitive market”.The basic fact of life in marketing product cannot sell itself more so a product that is designed to perfectly meet buyers’ desire which is offered at a very affordable price will not be successful unless information about its availability and benefit are well oversented.Consequently, some ... Continue reading---