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Measurement Of Advertisement Contributions To Effective Sales Growth In A Competitive Market In Nigeria
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1.5 SCOPE OF THE STUDY
The Scope of this study will be limited to determining how advertising enhance sales growth of Nigerite Limited product.
It determines the effectiveness of various types of advertisement used by Nigerite Limited.
This study covers an indigenous and foreign market and product of Nigerite Nigeria Limited Lagos. Nigerite as a member of Elex group is the largest company in Africa that engages in manufacturing bf fibre, current roofing sheet and vingh floor ties, which are being used and consumed throughout the country and has become a celebrity among its contemporary.
Nigerite limited is a joint venture between Odua Investment Corporation limited and Etex group of Belgium. Its head office is located in a fifty acre site along Oba Akran Avenue, Ikeja, Lagos state and has different branch offices in various states such as Ilorin, Ogun, Oyo, Anambra, Abuja, Jos, Abia etc.
1.6 LIMITATIONS AND CONSTRAINTS TO THE STUDY
A research study of this nature has never been executed successfully without the researcher facing constraint or the other.
The following are the limitations involve in conducting the study
Time: the period within which the project is being carried out is grossly limited. Data collected involved mush traveling around.
Most of the staff and respondents felt reluctant to disclose information needed by the researcher to avoid leakage of the company information.
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