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The Role Of Advertising In Promoting A Product
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APPENDIX
QUESTIONNAIRE
Department of Mass Communication,
College of I.C.T,
Kwara State University
Malete,
P.M.B 1530
March 2017.
Dear Respondent,
REQUEST FOR COMPLETION OF QUESTIONNAIRE
I am a final year undergraduate student of the Department of Mass Communication, Kwara State University, Malete. I am conducting a research on the topic: An Assessment of Readers’ Perception of the Language of Newspaper Advertisement: A Readership Study of Vanguard Newspaper
The research is an academic study in fulfillment of the requirements for the award of a Bachelors Degree of Science (B.sc) in Mass Communication. I shall be grateful if you can complete the attached questionnaire for me, as the successful completion of the study depends of your total cooperation. Your anonymity is guaranteed as the information will be treated in utmost secrecy and academic use only.
Thanks.
Researcher
SIGN OR THUMBPRINT IN THE BOX ABOVE
INSTRUCTION: Please tick (√) against your response(s) in the space provided.
SECTION A: DEMOGRAPHIC DATA
1. What is your gender? a. Male [ ] b. Female [ ]
2. What is your age bracket? a.16 – 20 [ ] b. 21 -24 [ ] c. 25 and above [ ]
3. What department are you? ______________________________________________
4. Which level are you? a. 100 level [ ] b. 200 level [ ] c. 300 level [ ] d. 400 level [ ] e. Others [ ]
5. What is your programme variation? a. Regular [ ] b. IPS [ ] c. Others [ ]
SECTION B: AUDIENCE PERCEPTION AND MEDIA CHOICE
6. Do you read newspapers adverts? a. Yes [ ] b. No [ ] c. Indifferent [ ]
7. Which version do you read the most a. Traditional [ ] b. Online [ ]
8. How often do you read adverts in vanguard newspapers? a. Very often [ ] b. Often [ ] c. Rarely [ ] d. Occasionally [ ] e. Others (please specify) __________________________________________
9. Which type of advertisement are you exposed to the most? a. Product-based advert [ ] b. Service-based advert [ ] c. Classified adverts [ ] d. Others (please specify) __________________________________________
10. Does the language of advertising in Vanguard newspaper attracts you? A. Yes [ ] b. No [ ] c. Indifferent [ ]
11. How would you describe the direction of the language of Vanguard newspaper? a. Positive [ ] b. Negative [ ] c. Neutral [ ]
12. Do you comprehend the language of advert of Vanguard newspaper a. Yes [ ] b. No ] c. Indifferent [ ]
13. How would you describe the tone of Vanguard newspaper adverts? a. Harsh [ ] b. Soft
[ ] c. Neutral [ ]
SECTION C: LISTENERSHIP AND AWARENESS LEVEL
Please tick any; 1. “Strongly Agree†2. “Agree†3. “Average†4. “Disagree†5. “Strongly disagreeâ€, that best represents your level of agreement regarding the statements below:
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ABSRACT - [ Total Page(s): 1 ]ABSTRACT IS COMING SOON ... Continue reading---
CHAPTER ONE - [ Total Page(s): 2 ]CHAPTER ONEINTRODUCTION1.1 BACKGROUND TO THE STUDYAdvertising is an effective communicative discourse. It has the sole aim of persuading the readers to gain their trust of the reality of the promoted product (Al-Siyami, 2013). In last decades, the market glut of advertising caused the increased intention and interest in linguistic aspect of advertising. Advertising unifies language, pictures, music; it contains information, invokes emotions and imaginations, it can capture all five senses and, b ... Continue reading---
BIBLIOGRAPHY - [ Total Page(s): 1 ]BIBLIOGRAPHYAl-Siyami, A. W. (2013). Intertextuality in Newspaper Advertising. Journal of Modern Languages. (23), pp41-56.Bansal, M. and Gupta, S. (2014). Impact of Newspaper Advertisement on Consumer Behavior. Global Journal of Finance and Management. 6 (7) 669-674. Bloor, M, & Bloor, T. (2007). The practice of critical discourse analysis: An introduction. London: Hodder Education.Braithwaite, C and Webb, A. (n.d).Successful Newspaper Advertising.International Center for ... Continue reading---
CHAPTER TWO - [ Total Page(s): 3 ]FEATURES OF ADVERTISINGKannan and Tyagi (2013) identified some features of advertising which are;I. Paid form: Advertising is always a paid form of communication and hence commercial in nature. Thus, advertising can clarify to be distinguished from publicity which is not paid for by the sponsor. II. Non-personal presentation: Advertising is a non-personal presentation. Whatever the form of presentation, advertising is always directed to a mass audience rather than to any individual. ... Continue reading---
CHAPTER THREE - [ Total Page(s): 1 ]CHAPTER THREEMETHODOLOGY3.1 INTRODUCTIONThis chapter deal with methodology of the study. It covered the research design, method, population of the study, sampling technique, sample size, data collection instrument and the data analysis.3.2 RESEARCH DESIGNThe research design that was used for this study was the quantitative research. This method entails data gathering in a numerical format. The method that was used is the cross-sectional survey. With this design, data gathering it was conducted a ... Continue reading---
CHAPTER FOUR - [ Total Page(s): 5 ]Table 1 indicates that; Majority (51%) of the respondents are male; More than half (52%) of the respondents fall within the age bracket 21-24 years; bulk (38%) of the respondents are in the department of Mass Communication; majority (45%) of the respondents are in 400 level and Majority (59%) are also in the regular undergraduate programme.Table 2 indicates that; majority of the respondents (32%) often read vanguard newspaperData in table 3 shows that majority of the respondents (27%) agreed t ... Continue reading---
CHAPTER FIVE - [ Total Page(s): 2 ]CHAPTER FIVE SUMMARY, CONCLUSION AND RECOMMENDATION5.1 Summary of the studyChapter one of this study bordered on the background to the study, which introduced some of the concepts like language, language of advertising in newspaper and readers perception which was later discussed in the chapter two. This chapter contained the research questions, objectives, significance of the study, scope of the study and definition of terms.Chapter two dealt with the comprehensive review of releva ... Continue reading---
