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The Role Of Advertising In Promoting A Product
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CHAPTER THREE
METHODOLOGY
3.1 INTRODUCTION
This chapter deal with methodology of the study. It covered the research design, method, population of the study, sampling technique, sample size, data collection instrument and the data analysis.
3.2 RESEARCH DESIGN
The research design that was used for this study was the quantitative research. This method entails data gathering in a numerical format. The method that was used is the cross-sectional survey. With this design, data gathering it was conducted at once without further visitation.
3.3 POPULATION OF THE STUDY
The population of this study was Kwara State University Undergraduates in all levels, departments and colleges. The total population of undergraduates is 8, 658 (KWASU Registry, 2017).
3.5 SAMPLING TECHNIQUE(S)
The accidental sampling technique was used for this study. This sampling technique has to do with issuing questionnaire to the respondents without first considering their age, level or undergraduate programme.
3.6 SAMPLE SIZE
The sample size of this study was arrived at using the Krejcie and Morgan (1970) sample size determination table. The sample size gotten using the table is 368.
3.7 DATA COLLECTION INSTRUMENT
The structured questionnaire was used for data gathering. The questionnaire was divided into categories; A, B and C. Section A comprised the demographic data, Section B comprised the audience perceptions and media choice and Section C comprised the listenership and awareness level.
3.8 DATA ANALYSIS
The elicited data was descriptively analysed using the Statistical Package for Social Sciences (SPSS v.18) the (analysed) data was organized and presented in Frequency tables and percentages.
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QUESTIONNAIRE - [ Total Page(s): 2 ]APPENDIXQUESTIONNAIRE Department of Mass Communication, College of I.C.T, Kwara State UniversityMalete, P.M.B 1530 March 2017. Dear Respondent,REQUEST FOR COMPLETION OF QUESTIONNAIREI am a final year undergraduate student of the Department of Mass Communication, Kwara State University, Malete. I am cond ... Continue reading---
CHAPTER ONE - [ Total Page(s): 2 ]CHAPTER ONEINTRODUCTION1.1 BACKGROUND TO THE STUDYAdvertising is an effective communicative discourse. It has the sole aim of persuading the readers to gain their trust of the reality of the promoted product (Al-Siyami, 2013). In last decades, the market glut of advertising caused the increased intention and interest in linguistic aspect of advertising. Advertising unifies language, pictures, music; it contains information, invokes emotions and imaginations, it can capture all five senses and, b ... Continue reading---
BIBLIOGRAPHY - [ Total Page(s): 1 ]BIBLIOGRAPHYAl-Siyami, A. W. (2013). Intertextuality in Newspaper Advertising. Journal of Modern Languages. (23), pp41-56.Bansal, M. and Gupta, S. (2014). Impact of Newspaper Advertisement on Consumer Behavior. Global Journal of Finance and Management. 6 (7) 669-674. Bloor, M, & Bloor, T. (2007). The practice of critical discourse analysis: An introduction. London: Hodder Education.Braithwaite, C and Webb, A. (n.d).Successful Newspaper Advertising.International Center for ... Continue reading---
CHAPTER TWO - [ Total Page(s): 3 ]FEATURES OF ADVERTISINGKannan and Tyagi (2013) identified some features of advertising which are;I. Paid form: Advertising is always a paid form of communication and hence commercial in nature. Thus, advertising can clarify to be distinguished from publicity which is not paid for by the sponsor. II. Non-personal presentation: Advertising is a non-personal presentation. Whatever the form of presentation, advertising is always directed to a mass audience rather than to any individual. ... Continue reading---
CHAPTER FOUR - [ Total Page(s): 5 ]Table 1 indicates that; Majority (51%) of the respondents are male; More than half (52%) of the respondents fall within the age bracket 21-24 years; bulk (38%) of the respondents are in the department of Mass Communication; majority (45%) of the respondents are in 400 level and Majority (59%) are also in the regular undergraduate programme.Table 2 indicates that; majority of the respondents (32%) often read vanguard newspaperData in table 3 shows that majority of the respondents (27%) agreed t ... Continue reading---
CHAPTER FIVE - [ Total Page(s): 2 ]CHAPTER FIVE SUMMARY, CONCLUSION AND RECOMMENDATION5.1 Summary of the studyChapter one of this study bordered on the background to the study, which introduced some of the concepts like language, language of advertising in newspaper and readers perception which was later discussed in the chapter two. This chapter contained the research questions, objectives, significance of the study, scope of the study and definition of terms.Chapter two dealt with the comprehensive review of releva ... Continue reading---
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