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The Role Of Advertising In Promoting A Product
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4.4 Discussion of Findings
Research Question One: What is the level of readership of Vanguard among Kwara State University?
The tables 2and3 were used in answering this research question.
Table 2 indicated that; majority of the respondents (32%) often read vanguard newspaper. Data in table 3 showed that majority of the respondents (27%) agreed that KWASU undergraduates frequently read Vanguard newspaper.
Research Question Two: Does the language of advertising influences readers’ attraction towards vanguard newspaper?
Table 4 and 5 were used in answering this research question.
As indicated in table 4; majority (49%) of the respondents affirmed that the language of advertising of Vanguard newspaper attracts. Table 5 shows that; majority (40%) of the respondents agree that language of advertising influences readers’ attraction towards Vanguard Newspaper.
This finding is in agreement with Robert (2013) who discovered that the language of advertisement is persuasive, informative and it serves as a reminder to the consumer to patronize the products.
Research Question Three: What is the direction of the language of Advertisement in Vanguard Newspaper?
Tables 7 and 8 were used in answering this research question.
Table 7 indicates that; most of the respondents affirmed that the direction of the language of Vanguard newspaper is positive. Data in table 8 indicates that bulk (38%) of the respondents strongly agreed that the direction of the language of advertisement in Vanguard newspaper is almost always positive.
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ABSRACT - [ Total Page(s): 1 ]ABSTRACT IS COMING SOON ... Continue reading---
QUESTIONNAIRE - [ Total Page(s): 2 ]APPENDIXQUESTIONNAIRE Department of Mass Communication, College of I.C.T, Kwara State UniversityMalete, P.M.B 1530 March 2017. Dear Respondent,REQUEST FOR COMPLETION OF QUESTIONNAIREI am a final year undergraduate student of the Department of Mass Communication, Kwara State University, Malete. I am cond ... Continue reading---
CHAPTER ONE - [ Total Page(s): 2 ]CHAPTER ONEINTRODUCTION1.1 BACKGROUND TO THE STUDYAdvertising is an effective communicative discourse. It has the sole aim of persuading the readers to gain their trust of the reality of the promoted product (Al-Siyami, 2013). In last decades, the market glut of advertising caused the increased intention and interest in linguistic aspect of advertising. Advertising unifies language, pictures, music; it contains information, invokes emotions and imaginations, it can capture all five senses and, b ... Continue reading---
BIBLIOGRAPHY - [ Total Page(s): 1 ]BIBLIOGRAPHYAl-Siyami, A. W. (2013). Intertextuality in Newspaper Advertising. Journal of Modern Languages. (23), pp41-56.Bansal, M. and Gupta, S. (2014). Impact of Newspaper Advertisement on Consumer Behavior. Global Journal of Finance and Management. 6 (7) 669-674. Bloor, M, & Bloor, T. (2007). The practice of critical discourse analysis: An introduction. London: Hodder Education.Braithwaite, C and Webb, A. (n.d).Successful Newspaper Advertising.International Center for ... Continue reading---
CHAPTER TWO - [ Total Page(s): 3 ]FEATURES OF ADVERTISINGKannan and Tyagi (2013) identified some features of advertising which are;I. Paid form: Advertising is always a paid form of communication and hence commercial in nature. Thus, advertising can clarify to be distinguished from publicity which is not paid for by the sponsor. II. Non-personal presentation: Advertising is a non-personal presentation. Whatever the form of presentation, advertising is always directed to a mass audience rather than to any individual. ... Continue reading---
CHAPTER THREE - [ Total Page(s): 1 ]CHAPTER THREEMETHODOLOGY3.1 INTRODUCTIONThis chapter deal with methodology of the study. It covered the research design, method, population of the study, sampling technique, sample size, data collection instrument and the data analysis.3.2 RESEARCH DESIGNThe research design that was used for this study was the quantitative research. This method entails data gathering in a numerical format. The method that was used is the cross-sectional survey. With this design, data gathering it was conducted a ... Continue reading---
CHAPTER FIVE - [ Total Page(s): 2 ]CHAPTER FIVE SUMMARY, CONCLUSION AND RECOMMENDATION5.1 Summary of the studyChapter one of this study bordered on the background to the study, which introduced some of the concepts like language, language of advertising in newspaper and readers perception which was later discussed in the chapter two. This chapter contained the research questions, objectives, significance of the study, scope of the study and definition of terms.Chapter two dealt with the comprehensive review of releva ... Continue reading---
