• EFFECTS OF GRAPHICS ON AUDIENCE PATRONAGE OF PUNCH NEWSPAPER AMONG RESIDENTS OF PORT HARCOURT METROPOLIS


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    • ABSRACT - [ Total Page(s): 1 ]The study examines the influence of graphics in the newspaper publication with focus on the Punch newspaper. Graphics, be it headline, chart, callouts, shapes, graphs, photograph, images, color, cut-lines, line, text, plays prominent roles in newspaper and print media generally, such that it influence readers to purchase a particular newspaper. Graphics communicates messages even to the illiterates; it also draws the attention of readers to the most prominent news and issues, especially when placed on the front page of a newspaper, while it’s also used to set agenda on what public will ... Continue Reading

         

      TABLE OF CONTENTS - [ Total Page(s): 1 ]ABSTRACTCHAPTER ONE: INTRODUCTION1.1 Background of the Study1.2 Statement of the Problem1.3 Purpose of The Study1.3 Objectives of The Study1.4 Research Questions1.5 Ssignificance of the Study.1.6 Scope of the Study1.7 Limitations of the Study 1.8. Organization of the Study1.9 Definition of TermsCHAPTER TWO: REVIEW OF RELATED LITERATURE2.1 Theoretical Framework 2.2 Conceptual FrameworkCHAPTER THREE: RESEARCH METHODOLOGY3.1 Design of the Study3.2 Population of the study3.3 Sampling Size and Sample Technique3.4 Instrument of Data Collection3.5 Validity of the Instrument3.6 Reliability of the In ... Continue Reading

         

      CHAPTER ONE - [ Total Page(s): 4 ]For the purpose of this study, the researcher will dwell more on front page graphics aids such as; masthead, fonts, typography, color, headlines and photography, which are the common graphical tools available on newspaper front page.  In a critical economic situation, where emphasis is on online instantaneous news consumption, the print media has been seriously competing with the online news medium to be able to survive. One basic tactic newspapers have often used to propel their respective medium is the aesthetic appeal of front page product, and that is often driven by photographic visuals ... Continue Reading