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THE INFLUENCE OF SOCIAL MEDIA ON THE USE OF TRADITIONAL MASS MEDIA AMONG NIGERIAN YOUTHS.
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- Contributor: mr-chris
- engagements: 267
- Case No: 649819pw
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ABSRACT - [ Total Page(s): 1 ]ABSTRACTThe influence of social media was examined and how it affects the usage of traditional mass media among youths. Also its effect on communication and socialization habit. Further more, the media relationship with its immediate audience, suggests that media weaken or delimit the audience capacity to act autonomously. This study considers the uses and gratification theory whose emphasis on the audience is active in reception of the media. Also it suggests no passitivity within the audience. This study combines both quantitative and qualitative methods of revealing the empirical da
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CHAPTER ONE - [ Total Page(s): 2 ]CHAPTER ONE1.1 BACKGROUND OF THE STUDY Social media as sources of communication and connection across the world. It tends to improve the psychology of human being. It helps to ensure that the update of event and motivational traits swings among every socialized individual. This is implemented through communication. Communication is a basic human need and for that reason, man has always found a means of meeting those needs. The media which is an umbrella term for various means of communication had been show case as an integral part of human around and across the world. The wea ... Continue Reading
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ABSRACT - [ Total Page(s): 1 ]ABSTRACTThe influence of social media was examined and how it affects the usage of traditional mass media among youths. Also its effect on communication and socialization habit. Further more, the media relationship with its immediate audience, suggests that media weaken or delimit the audience capacity to act autonomously. This study considers the uses and gratification theory whose emphasis on the audience is active in reception of the media. Also it suggests no passitivity within the audience. This study combines both quantitative and qualitative methods of revealing the empirical da
... Continue Reading
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