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The Influence Of Social Media On The Use Of Traditional Mass Media Among Nigerian Youths.
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ABSTRACT
The influence of social media was examined and how it affects the usage of traditional mass media among youths. Also its effect on communication and socialization habit. Further more, the media relationship with its immediate audience, suggests that media weaken or delimit the audience capacity to act autonomously.
This study considers the uses and gratification theory whose emphasis on the audience is active in reception of the media. Also it suggests no passitivity within the audience. This study combines both quantitative and qualitative methods of revealing the empirical data at the interpreted conclusion . 200 questionnaires were administered toward this study. Selected youths of Kwara state polytechnics were contacted to ascertain how they often make use of social media. Also it set to understand their attitude toward the social media and its impact on their lifestyle. The research work was intended to consider the influence of social media on the use of traditional mass media among youths of Nigeria. It however recommended that this study was able to expose various insight into the uses of social media by Nigerian youths. Also government policies should be employed so as to regulate any negative impact and enhance maximum benefits of the social media to the youths and the society.
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CHAPTER ONE - [ Total Page(s): 2 ]CHAPTER ONE1.1 BACKGROUND OF THE STUDY Social media as sources of communication and connection across the world. It tends to improve the psychology of human being. It helps to ensure that the update of event and motivational traits swings among every socialized individual. This is implemented through communication. Communication is a basic human need and for that reason, man has always found a means of meeting those needs. The media which is an umbrella term for various means o ... Continue reading---
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CHAPTER ONE - [ Total Page(s): 2 ]CHAPTER ONE1.1 BACKGROUND OF THE STUDY Social media as sources of communication and connection across the world. It tends to improve the psychology of human being. It helps to ensure that the update of event and motivational traits swings among every socialized individual. This is implemented through communication. Communication is a basic human need and for that reason, man has always found a means of meeting those needs. The media which is an umbrella term for various means o ... Continue reading---
ABSRACT -- [Total Page(s) 1]
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ABSRACT -- [Total Page(s) 1]
Page 1 of 1