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The Impact Of Internet Advertisement On Consumers Behaviour
[A CASE STUDY OF KWARA STATE POLYTECHNIC] -
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ABSTRACT
This research was conducted to find out the impact of internet advertisement on consumer behavior in Ilorin, Kwara state. A cluster sampling survey method was adopted in conducting this research. Two hundred (200) questionnaires were applied for data collection tables and graph was used with percentage for data analysis to arrive at conclusion on the research findings. The study found out that the impact of internet advertisement is growing higher and also influencing the purchasing behavior which ends up stimulating sales and transactions trends on product or brand choice. Therefore Nigerian advertisers can take advantage of internet advertising for their product and brand in the emerging internet market. This study also finds out that Internet Advertisement has really made people embrace on-line Advertisement for purchasing of their products and services.
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CHAPTER ONE - [ Total Page(s): 3 ]The internet actually began in the early 1960’s as a twinkle in the eyes of the U.S.A department of defense, which saw it as a means of super computer communication for researchers and military facilities across the country. Until its commercial explosion in the 90’s, the internet remained a relative obscure network of linked computer used mostly by academics, military researchers and scientists around the world to send and receive electronic mail, transfer files and find or retrie ... Continue reading---
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CHAPTER ONE - [ Total Page(s): 3 ]The internet actually began in the early 1960’s as a twinkle in the eyes of the U.S.A department of defense, which saw it as a means of super computer communication for researchers and military facilities across the country. Until its commercial explosion in the 90’s, the internet remained a relative obscure network of linked computer used mostly by academics, military researchers and scientists around the world to send and receive electronic mail, transfer files and find or retrie ... Continue reading---
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ABSRACT -- [Total Page(s) 1]
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