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The Impact Of Public Relations On The Interpersonal Relationship Of The Management And Staff Of University Of Ilorin
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Sam Black (1990) has described June 1, 1990 as a memorable day for the public relations Profession in Nigeria. This is because on that day, the President of the Federal Republic of Nigeria signed Decree No. 16 “Nigerian Institute of Public Relations Practitioners 1990â€. The then NIPR President also described the event as the “Finest hour of public relationsâ€. He stated that, by this recognition all members of the Institute deserve to be congratulated on being part of the movement that has made Professionalism and excellence the hallmark of the Institute.
1.3 STATEMENT OF THE PROBLEM
Public relations have a cardinal objective of establishing and sustaining mutual understanding among the management and its various publics.
The underlying belief and basic concepts of public relations is that every organization, has an environment or a climate in which it is operating. This climate or environment, public relations also believe, should be conducive and peaceful to ensure continued and happy survival of that organization and the consistent achievement of its objectives. This translates to harmony between an organization and its publics.
This is why all definitions of Public Relations which are the notions, ideas and thoughts of what Public Relations are, from the point of view of its pioneers, have always centered on some constituents of the Public spirit, that is, opinion goodwill, acceptability, cooperation, understanding and others. All these are attributes of the public spirit which guarantee a good working and operational environment for any corporate body.
The problem statement is how the public relations function in University of Ilorin intends to actualize its Professionalism to achieve the good interpersonal relationship among the management and the staff. In other words, what are the contents of its armory in the achievement of its basic aims?
Public relations unit of the University will have to articulate management behaviour or mode of relationship between the management and the staff.
Public relations will communicate using all communication media. Public relations have to liaise with and be sensitive to the yarning and aspirations of the staff and act positively to satisfy them.
Having discussed what public relations is out to achieve within an organizational set up like University of Ilorin, I will like to discuss what an organization is.
An organization is a stable system of individuals who work together to achieve, through hierarchy of ranks and division of labour, common goals.
This buttresses the fact that an organization consists of people that interact with one another on regular basis for a productive venture.
For an organization to be vibrant and be in good terms with its employees, there is need for a good communication strategy and these are not always available at all times. This should not be so; therefore, the college has to do more publicity to enable its staff members to enjoy its good will and confidence.
With the existence of public relations experts in the college, the research is poised to critically evaluate its (public relations) activities in connection with the relationship existing between the management and workers in the University.
How has public relations unit tried to mediate between the two bodies as expected? Or does it only disseminate information?
How does information reach the members of staff who required such information?
Do employees have the opportunity to talk back to the management inform feedback?
How can one explain the incessant breakdown of communication within the campus?
This is what the study will like to research into in order to contribute to educational development and bring to light the significance of public relations in non-commercial organizations like a higher institution of learning.
1.4 RESEARCH QUESTIONS
The study is aimed at providing answers to the following questions:
i. Do public relations activities adequately enhance employees’ communication in University of Ilorin?
ii. Would employees of the University be better informed about the institutions policies, goals and programmes if there are no public relations in the University?
iii. Do public relations efforts enhance employee’s productivity at the University?
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ABSRACT - [ Total Page(s): 1 ]ABSTRACTThis research intends to look into how employees of University of Ilorin perceive the role of Public Relations activities e.g. image building, maintenance and sustenance of mutual understanding between the institution‘s management and staff, media, and the society. The research also intends to study the efforts of Public relations in assisting to control conflicts between the management and staff of the University. The research work would be conducted within the University campus a ... Continue reading---
