• ATTITUDE OF ADULTS TOWARDS MASS MEDIA MESSAGES


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    • ABSRACT - [ Total Page(s): 1 ]The research examined adult attitude towards mass media messages in Nasarawa state. The objective of the study is know some of the factors that influence adults attitude towards Mass media messages with the view to make corrections. Mass especially radio has brought a lot of development to the development of people both in the cities and rural communities especially on the practice of agriculture, political awareness, socialisation, civic right and civic responsibilities to mention but few. Through various programmes and news presentation such as “Let’s Go Farming” “Nasarawa Decides” ... Continue Reading

         

      TABLE OF CONTENTS - [ Total Page(s): 1 ]TITLE PAGE       CertificationDedicationAcknowledgementTable of ContentList of TablesABSTRACTCHAPTER ONE: INTRODUCTION1.1 Background of the study1.2 Statement of the problem1.3 Objective of the study1.4 Research Questions1.5 Significance of the study1.6 Scope of the study1.7 Limitation of the study1.8 Definition of termsCHAPTER TWO: REVIEW OF LITERATURE2.1 Conceptual Framework2.2 Theoretical Framework2.3 Review of Empirical studiesCHAPTER THREE: RESEARCH METHODOLOGY3.1 Introduction3.2 Research Design3.3 Population Of The Study3.4 Sample Size Determination3.5 Sample Size Selection Techn ... Continue Reading

         

      CHAPTER ONE - [ Total Page(s): 1 ]INTRODUCTION1.1 BACKGROUND OF THE STUDYThe influence of media messages on audience has been a subject of much controversy in media studies .Mass media is a medium in which media messages are conveyed from one point to a very large number of other points. These include newspapers, magazines, radio, television and the internate.Audiences are generally self selected, people who tune to a particular television or who read magazines, they are heterogeneous, meaning large and diverse. There has been various contestations surrounding the influence of media messages on the behaviour of audiences .The ... Continue Reading