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Influence Of Advertising Messages On Consumer Patronage Of Ariel Detergent
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1.3 Research Objectives
This study has the following objectives:
I.
To know the extent to which the independent Television Benin Programs
have gone in mobilizing voters in rural areas during elections.
ii.
To find out the responses of the rural areas surrounding ITV and
programs of Independent Television Benin that promotes political
mobilization.
iii. To examine the strategies employed by Independent
Television Benin to achieve political mobilization in Uziare and
surrounding areas.
1.4 Research Questions
1. How can exposure to
Independent Television Benin on Political programmes change the minds
of audience towards their choice of candidate?
2. Have Independent Television Benin, programmes been able to create any positive impact on the political life of the people?
3. To what extent does exposure to Independent Television Benin programmes affect people‟s voting pattern?
1.5 Significance of the Study
The
study will help to create awareness on the need for proper use of
Independent Television Benin in political mobilization of people in
Uziare local government area. It will also help to create a more
co-ordinate socio-political and socio-economic awareness on some burning
issues at the grassroots. It is also hoped that the research will help
in promoting political participation and natural consciousness. It will
ensure continued education for the rural population.
1.6 Hypothesis
H1: Exposure of Independent Television political program do affect peoples‟ voting pattern.
1.7 Scope of Study
From
the research topic, this study is limited to just Uziare local
government area. Uziare local government comprises of five villages
namely Jattu, Afasho, Afowa, Iyamo, Ayogena. It covers adult, youth,
male and females inclusive who are involved in various businesses, there
are farmers and also student. This study also covers how Independent
Television Benin helps in political mobilization of Uziare local
government area.
1.8 Operational Definitions
Mobilization: this means to work together in order to achieve a particular aim.
Political: act of governing for better and more rewarding life.
Rural Area: Any under developed area in this project
Uziare: local government area.
Independent Television: The medium for transmitting information values for the rural areas.
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