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Role Of Public Relations In Crisis Management
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1.4 Research Questions
The study answered the following research questions.
1. What roles does public relation play in crises management at Union Bank Plc?
2. What Public relations tools were used to resolve the crises?
3. How effective were the Public relations tool used in resolving the crises?
1.5 Hypotheses
Ho: Public relations does not plays any role in crises management at Union Bank Plc.
Hi: Public relations play a role in crises management at Union Bank Plc.
Ho: A good public relations unit cannot help prevent crisis in Union Bank Plc.
Hi: A good public relations unit can help prevent crisis in Union Bank Plc.
Ho: Public relations unit can not maintain peace in Union Bank Plc
Hi: Public relations unit can maintain peace in Union Bank Plc.
1.6 Scope of the Study
The
study is limited to Union Bank Head Quarters Enugu, Garden Avenue. This
branch is large and representative enough to provide all the
information necessary to do justice to the study within the period.
1.7 Significance of the Study
The
study will go a long way to benefit many co-operate Organization, the
academics and Government Officials in Crisis as few work have been done
on the subject.
The foundation of modern society lies in its
economic and industrial capacity for business and governance to grow and
progress. There is the over whelming need to ensure stable social,
political and economic environment. This show the vital position public
relations has come to occupy in the scheme of things. Public Relations
application in administration and Management can help in achieving the
desired expectations when properly harnessed.
In other words,
business and industries will find the study important and used as it
attempts to mirror the various Crisis, it also proffers solutions. The
society will benefit from this research especially in this time of
stress on the national economy and the high level of corruption
pervading all sectors of our national life.
1.8 Operational Definition of Significant Terms
The definitions of the vital terms used in the research are given thus:
Public: Customers and staff of Union Bank Plc. Garden Avenue Enugu from Jan. to July 2014.
Public
Relations: It is the practice of managing the spread of information
between the staff of Union Bank Plc. Garden Avenue and their customers.
Crisis: Violence created by the retrenchment of Union Bank Plc. Garden Avenue Enugu in 2008.
Crisis
Management: It is the process by which Union Bank Plc. Garden Avenue
Enugu deals with a major event that threatens to harm their staff and
customer.
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ABSRACT - [ Total Page(s): 1 ]This Project examines Role of public relations in crisis management, a study of Union Bank Plc. Garden Avenue Enugu. To achieve this, the survey research method was adopted. The researcher uses the number of the population as the sample size; this is because the population is already small to reduce as we know that the purpose of sample size is to reduce the large number of population. Three research questions guided the study. Research findings showed that public relations play a vital role in ... Continue reading---
