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IMPACT OF NIGERIAN TELEVISION AUTHORITY (NTA) ENUGU COMMERCIALS ON CONSUMER DEMAND FOR MALTA GUINNESS
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- Contributor: mr-chris
- engagements: 56
- Case No: 743981pw
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ABSRACT - [ Total Page(s): 1 ]This research work was aimed at finding the Impact of NTA Enugu Commercials on Consumers Demand for Malta Guinness. The researcher made use of the survey design to gather necessary information. Copies of questionnaire were administered and retrieved from the respondent. The findings showed that NTA, Enugu commercials have impact on consumers demand for Malta Guinness. Also commercials affect the choice of products in a competitive market. The researcher made some recommendations based on the findings of the research. That companies should endeavour to spend reasonable amount of money on commer
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CHAPTER ONE - [ Total Page(s): 3 ]Commercial can be classified into: (A) Print media. (B) Electronic media. The print media include: newspapers, magazines, outdoor posters, bill boards, journals and novelties etc. The electronic media include: radio, television, internet etc. Demand for product is created through effective commercial. A product with good qualities, pricing strategies and packaging, but not properly advertised will die a premature death. One of the biggest advantages of using television is the fact that it provides a lasting image in the memories of the consumers through its visual effect. Telev ... Continue Reading
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ABSRACT - [ Total Page(s): 1 ]This research work was aimed at finding the Impact of NTA Enugu Commercials on Consumers Demand for Malta Guinness. The researcher made use of the survey design to gather necessary information. Copies of questionnaire were administered and retrieved from the respondent. The findings showed that NTA, Enugu commercials have impact on consumers demand for Malta Guinness. Also commercials affect the choice of products in a competitive market. The researcher made some recommendations based on the findings of the research. That companies should endeavour to spend reasonable amount of money on commer
... Continue Reading
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