-
Impact Of Nigerian Television Authority (nta) Enugu Commercials On Consumer Demand For Malta Guinness
-
-
-
This research work was aimed at finding the Impact of NTA Enugu Commercials on Consumers Demand for Malta Guinness. The researcher made use of the survey design to gather necessary information. Copies of questionnaire were administered and retrieved from the respondent. The findings showed that NTA, Enugu commercials have impact on consumers demand for Malta Guinness. Also commercials affect the choice of products in a competitive market. The researcher made some recommendations based on the findings of the research. That companies should endeavour to spend reasonable amount of money on commercials, which would be regained through increased sales volume. Manufacturing companies should also carry out more pre-advertising and post advertising researches so as to determine effectiveness of the commercial made.
-
-
-
CHAPTER ONE - [ Total Page(s): 3 ]Commercial can be classified into: (A) Print media. (B) Electronic media. The
print media include: newspapers, magazines, outdoor posters, bill
boards, journals and novelties etc. The electronic media include: radio,
television, internet etc. Demand for product is created through
effective commercial. A product with good qualities, pricing strategies
and packaging, but not properly advertised will die a premature death. One
of the biggest advantages of using television is the fact th ... Continue reading---
-
CHAPTER ONE - [ Total Page(s): 3 ]Commercial can be classified into: (A) Print media. (B) Electronic media. The
print media include: newspapers, magazines, outdoor posters, bill
boards, journals and novelties etc. The electronic media include: radio,
television, internet etc. Demand for product is created through
effective commercial. A product with good qualities, pricing strategies
and packaging, but not properly advertised will die a premature death. One
of the biggest advantages of using television is the fact th ... Continue reading---
ABSRACT -- [Total Page(s) 1]
Page 1 of 1
ABSRACT -- [Total Page(s) 1]
Page 1 of 1