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Influence Of Esbs Radio On The Economic Empowerment Of Agbani Community In Enugu State
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Moemeka (1981, P42), adds that “ in the performance of its task, radio
feeds the people with information about what is likely to be, thus
making it possible for individuals and communities to re-adjust
themselves in ways best suited to their situations.
The role of radio and its programming in development has been evident over the years even at present.
Enugu
state broadcasting service (ESBS) was established for effective
information dissemination in all parts of the state. It was to bridge
the information gap between the ruralites and urban areas and to
stimulate interest between government and rural folks. This is the
reason for dedicated rural economic programmes like ESBS/IMT UNIAIR etc.
These programmes exist in electronic media but nothing has been done to
ascertain the effect that would justify the relevance of these
programmes. It is in the light of the above that this study is designed
to measure the effectiveness of ESBS economic programmes among dwellers
of Agbani community of Enugu state.
1.2 Statement of the Problem
The
importance of radio cannot be over-emphasized; globally, nationally,
and locally, as it performs many functions in the society. It is
pertinent to see the extent to which ESBS radio have impacted on
economic empowerment in Agbani community
1.3 Objectives of the Study
The following objectives were relevant to this study;
I. The objectives of this study are to know the extent to which Agbani dwellers are exposed to ESBS radio.
II. To find out if Agbani dwellers accord credibility to economic empowerment messages from ESBS.
III. To know if the information received from ESBS radio have any impact on the economic empowerment of their community.
1.4 Research Questions
The researcher used the following research questions for the study;
I. To what extent are Agbani dwellers exposed to ESBS economic empowerment programmes by Agbani dwellers?
II. What is the believability rate of ESBS economic empowerment programmes by Agbani dwellers?
III. To what extent can ESBS radio help to improve the economic empowerment of Agbani community?
1.5. Research Hypothesis
The researcher used alternative hypothesis for the study.
H1: ESBS Radio programmes are effective in the economic empowerment of Agbani community.
1.6. Scope of the Study
This
study is restricted to Agbani community in Enugu state. It is further
going to be narrowed down during data collection to specific areas
within the community.
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ABSRACT - [ Total Page(s): 1 ]This study is aimed at finding out hoe ESBS Radio has helped in the economic empowerment of Agbani community and to find out the possible ways to improve the economic standard of the dwellers of Agbani community. This study was based on uses and gratification theory. The researcher consulted relevant literature to raise secondary data while survey method was used to generate primary data for analysis. The data generated using questionnaire was tested using Chi-square goodness of fit test formula ... Continue reading---
