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THE USES AND GRATIFICATION OF BIG BROTHER NAIJA 2017 REALITY TELEVISION SHOW AMONG STUDENTS OF DELTA STATE UNIVERSITY, ABRAKA
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ABSRACT - [ Total Page(s): 1 ]The study examines the uses and gratifications of reality Big Brother Naija among Delta State University students. The study was anchored on the theory of uses and Gratification which concern with how people use the media. The research work was carried out using the survey method. The sample size of 150 and 150 questionnaires were distributed and received. The simple random techniquewas used while the purposive techniquewas used to get equal male and female respondents. The data from the returned questionnaires was selected, collated and analyzed using the simple percentage. The study showed t
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CHAPTER ONE - [ Total Page(s): 1 ]INTRODUCTION1.1 Background to the StudyThe General belief is that mass media are significant but the particular belief is that they have effects on individuals, groups or organization (Mc Quail, 2010). Among the mass media of communication television is the most powerful and influential. It has the power to bend the minds of audiences. It has the power to launch/popularize an idea or destroy an idea. It is evidently seen as a powerful agent of socialization in the study of the society. Aside its powerful influence, television is the most watched medium all over the world (Akbar, 2009).Studies ... Continue Reading
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ABSRACT - [ Total Page(s): 1 ]The study examines the uses and gratifications of reality Big Brother Naija among Delta State University students. The study was anchored on the theory of uses and Gratification which concern with how people use the media. The research work was carried out using the survey method. The sample size of 150 and 150 questionnaires were distributed and received. The simple random techniquewas used while the purposive techniquewas used to get equal male and female respondents. The data from the returned questionnaires was selected, collated and analyzed using the simple percentage. The study showed t
... Continue Reading
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