-
Influence Of Advertisement On Consumer Behaviour
[A CASE STUDY OF ABIA STATE TELEVISION COMMERCIAL OF MILO BEVERAGE, ON ISIAMA AFARA COMMUNITY IN UMUAHIA NORTH LOCAL GOVERNMENT AREA OF ABIA STATE]
CHAPTER ONE -- [Total Page(s) 4]
Page 1 of 4
-
-
-
CHAPTER ONE
INTRODUCTION
1.1 Background of the Study
All
over the world people and companies utilize advertising to good
advantages in the keen competition encounter in word regional and local
markets, business men are aided by the sales producing force of
advertising.
Not only that skillfully planned and directed
advertising not only at home but also abroad over come prejudice combat,
foreign competition, establish new habit, build good will creates
employment increase productivity multiply sales and thus, lay a solid
foundation for sustained economic development of any country, one
analysis contend that advertising is one of the most powerful
socializing force in culture. Advertising sells more than product. It
sets image, value, goods and concepts of who we are and who we should
be. It shapes our attitudes and our attitudes shapes our behaviour.
Ahunaya (2004 70).
Advertising power goes beyond the selling of
goods, it promotes a consumer life style a global culture that centers
on material things. A television commercial normally say’s and now a few
words from our sponsors’ are companies or individual that pay to have
their product advertised, while the ‘few words our sponsor’ sponsors are
companies or individual that take pay to have there product to be
advertised, while the “few words our sponsor†have become a deluge
sponsor still financially support the newspaper and radio. Encyclopedia
(195).
According
to the Encyclopedia, American (204) Advertising began around 3200 Bc
when the Egyptian stenciled inserption the names of kings on temple
being built. Later they wrote run way slave enouncement on Papyrus- sign
boards were placed outside doors in Greece and Egypt around 1500 B. c
perhaps the most important Event in history of advertising was the
printing of the Gutenberg Bible about 1450 to 1455. The first time that
western man used the principle of moveable type in about 1477 in London,
the first printed advertisement in English announced a prayer book sale
the first newspaper advertisement appeared on the back paper of in
London newspaper in 1625. The easily town crier was also a medium of
advertisingâ€.
Advertising has since than been seen to help in
economic development in ways of creating jobs sponsoring sports, and the
art helps to provide affordable media which encourages competition
improves product keep price low and enable people to make informed
buying choices Eluwa (2005: 44).
CHAPTER ONE -- [Total Page(s) 4]
Page 1 of 4
-
-
ABSRACT - [ Total Page(s): 1 ]The aim of embarking on this study was to provide a well detailed account on the Influence of Advertisement on Consumer Behavior using Isiama Afara Community as the case study. The Researcher used survey Research Design in the collection of the data. Because it is easier to sought peoples’ opinion using Questionnaire. Stratified Sampling Method are used to get the sample size for this study is 200 .Data gathered from the study were analyzed, tested and interpreted using sample percentage ... Continue reading---
