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Influence Of Advertisement On Consumer Behaviour
[A CASE STUDY OF ABIA STATE TELEVISION COMMERCIAL OF MILO BEVERAGE, ON ISIAMA AFARA COMMUNITY IN UMUAHIA NORTH LOCAL GOVERNMENT AREA OF ABIA STATE]
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1:6 Significance of the Study
This work though not exhaustive is quiet necessary at a time the media a awash with all forms of advertisement lure consumers.
It
will educate consumer on the best ways to respond to advertisement
while advertisers will learn to understand the need to follow the ethics
of the profession by avoiding advertisement that are subversive.
Students of advertising will also find this work useful as it will expose them to various forms of media advertisements.
Above
all, this study will serve as an addition to existing literature on the
topic it is expected that researches will find some of the
recommendation of this work useful in conducting further research.
1.7 Operational Definition of Terms
Influence:
The feelings of the people of Isiama Afara community after been exposed
to Milo beverage advert on Abia state television
Advertisement: The level of awareness about Milo beverage by the people of Isiama Afara community.
Consumers: The people that makes use of Milo product.
Behavior: The attitude of the people of Isiama Afara community towards the advertisement on Milo beverage.
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ABSRACT - [ Total Page(s): 1 ]The aim of embarking on this study was to provide a well detailed account on the Influence of Advertisement on Consumer Behavior using Isiama Afara Community as the case study. The Researcher used survey Research Design in the collection of the data. Because it is easier to sought peoples’ opinion using Questionnaire. Stratified Sampling Method are used to get the sample size for this study is 200 .Data gathered from the study were analyzed, tested and interpreted using sample percentage ... Continue reading---
