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The Importance Of Social Media Among Nigerian Youths
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1.6 OPERATIONAL DEFINITION OF TERMS
For easier understanding and importation of the study, the terms that are technically used in this chapter will be stated below:
i. Traditional mass media: These are diversified media technologies that are intended to reach a large audience at once by mass. Also it is a communication means, whether written, broadcasted or spoken, which is meant to satisfy the audience with rich informative events. Examples are television, newspaper, radio, magazines, “James Ages and Walter Leppman†also highlighted the functions of mass media for entertainment and information.
ii. Technology: it refers to the making, modification usage and knowledge of tools, machines, techniques, and craft for latest advancement in the society. According to “Jonathan Abrams†the creator of friend star concocted a perfect mix of popular features from easier social networking procedures which led to this opinion on technology. He analyzed it as the web blogs, games gadgets, instrumental devices and which brought about advancement across the globe.
iii. Social media: It refers to the making, modification usage and knowledge of tools which was implemented above to interact among people in which they create share and exchange information. Also “Danny Shea†in the Huffington post defined social media as a means of speeding up access to knowledge and a form of electronic communication which facilitates interaction based on certain interests and characteristics.
iv. Communication: It is applicable to both social and mass media. It deals with the act of conveying information with the motion of receiving response or reactions.
According to John O Bold win, in 2000 communication is a living strategy that gives the mass and the media ability to evoke paths: invention and discoveries of heralding revolution connectively, communication cycles creates mutual relationship among the world. Also it plays prominent role in the growth and development of the study.
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