• PROLIFERATION OF RADIO STATIONS AND ITS IMPLICATION FOR MEDIA PERFORMANCE


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    • ABSRACT - [ Total Page(s): 1 ]This study examine the Proliferation of Radio Stations and its Implication for media Performance using Ray Power FM 100.5 , Alagbado (private radio), Eko FM, 89.7 Ikeja (state radio) and  FRCN 6090 Lagos (Federal radio) as case study. Therefore, the growth of radio stations in Nigeria have brought both negative and positive impacts on the people especially with the opportunity to listen to multiple broadcasting stations of their choice unlike in the past when government monopolized the broadcast industry, although deregulation has also made National Television Authority (NTA) and Federal Radi ... Continue Reading

         

      CHAPTER ONE - [ Total Page(s): 3 ]INTRODUCTION1.1 Background to the StudyControl of the electronic media is both internal and external, since there is nucleus of interdependence and co-existence. There is a common saying with regards to mass media control in Nigeria and elsewhere, which has become a cliché, that “He who pays the piper dictates the tune”.  This means that the owners of a mass media channel controls what the medium broadcasts and how it broadcasts it.In Nigeria, there are three main types of media ownership; namely: government ownership, private ownership and partnership.  In the case of governm ... Continue Reading