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IMPACT OF PUBLIC RELATIONS ON A CORPORATE ORGANISATION
[A STUDY OF FIRST BANK OF NIGERIA PLC ENUGU ZONAL HEADQUARTERS] -
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- Contributor: mr-chris
- engagements: 117
- Case No: 834472pw
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ABSRACT - [ Total Page(s): 1 ]This work is aimed at looking into the impact of public relations in First Bank of Nigeria PLC Enugu Zonal Headquarters. First Bank is a corporate organisation with network of branches. Public Relations role in First Bank of Nigeria PLC cannot be over emphasized because the services of First Bank must satisfy the aspirations of its publics. This research identifies how public relations can help in maintaining high acceptable corporate identity, corporate image and corporate communication in First Bank PLC Enugu Zonal Headquarters. The survey research method was used in this study as the popula
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CHAPTER ONE - [ Total Page(s): 3 ]The Bank was founded in 1894 by a shipping magnate from Liverpool, Air Alfred Jones. The bank Commercial as a small operation in the office of Elder Dumpster company on March 31st, 1894 with head office in Liverpool it started business under the corporate name of the Bank for British West African (BBWA) with a paid-up capital of 12,000 pounds sterling after absorbing its predecessor, the African Banking corporation, which was established in 1892. Due to their impressive growth, they worked closely with the colonial government in performing the traditional function of a centra ... Continue Reading
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ABSRACT - [ Total Page(s): 1 ]This work is aimed at looking into the impact of public relations in First Bank of Nigeria PLC Enugu Zonal Headquarters. First Bank is a corporate organisation with network of branches. Public Relations role in First Bank of Nigeria PLC cannot be over emphasized because the services of First Bank must satisfy the aspirations of its publics. This research identifies how public relations can help in maintaining high acceptable corporate identity, corporate image and corporate communication in First Bank PLC Enugu Zonal Headquarters. The survey research method was used in this study as the popula
... Continue Reading
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