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Impact Of Public Relations On A Corporate Organisation
[A STUDY OF FIRST BANK OF NIGERIA PLC ENUGU ZONAL HEADQUARTERS] -
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This work is aimed at looking into the impact of public relations in First Bank of Nigeria PLC Enugu Zonal Headquarters. First Bank is a corporate organisation with network of branches. Public Relations role in First Bank of Nigeria PLC cannot be over emphasized because the services of First Bank must satisfy the aspirations of its publics. This research identifies how public relations can help in maintaining high acceptable corporate identity, corporate image and corporate communication in First Bank PLC Enugu Zonal Headquarters. The survey research method was used in this study as the population was picked amongst the internal and external publics of First Bank of Nigeria PLC Enugu Zonal Headquarters. Copies of questionnaire were administered to the respondents to elicit information that helped in the organisation of data and presentation. The researcher showed that public relations can help in uplifting the image of First Bank of Nigeria PLC Enugu Zonal Headquarters. The researcher recommended that First Bank of Nigeria PLC Enugu Zonal Headquarters should consult a public relations practitioner in dissemination of information to its publics.
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CHAPTER ONE - [ Total Page(s): 3 ]The
Bank was founded in 1894 by a shipping magnate from Liverpool, Air
Alfred Jones. The bank Commercial as a small operation in the office of
Elder Dumpster company on March 31st, 1894 with head office in Liverpool
it started business under the corporate name of the Bank for British
West African (BBWA) with a paid-up capital of 12,000 pounds sterling
after absorbing its predecessor, the African Banking corporation, which
was established in 1892. Due to their impressive growth, the ... Continue reading---
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CHAPTER ONE - [ Total Page(s): 3 ]The
Bank was founded in 1894 by a shipping magnate from Liverpool, Air
Alfred Jones. The bank Commercial as a small operation in the office of
Elder Dumpster company on March 31st, 1894 with head office in Liverpool
it started business under the corporate name of the Bank for British
West African (BBWA) with a paid-up capital of 12,000 pounds sterling
after absorbing its predecessor, the African Banking corporation, which
was established in 1892. Due to their impressive growth, the ... Continue reading---
ABSRACT -- [Total Page(s) 1]
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ABSRACT -- [Total Page(s) 1]
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