• IMPACT OF KA OHA MALU RADIO NIGERIA ENUGU PHONE IN PROGRAMME ON RESIDENTS OF ENUGU URBAN


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    • ABSRACT - [ Total Page(s): 1 ]The aim of this study was to analyze the impact of "ka oha malu" Radio Nigeria, Enugu phone in programme on residents of Enugu urban. To achieve this, survey research method was used. Subjects were drawn from Enugu urban, using simple random sampling and purposive sampling. Three research questions guided the study. Research findings showed that a great number of respondents in Enugu urban listens to "ka oh malu". To this end, the researcher recommended that attention should be paid towards packaging of phone in programme which will serve as a means of audiences’ participation as this w ... Continue Reading

         

      CHAPTER ONE - [ Total Page(s): 3 ]Though it cannot be stated in actual fact the date phone-in programme began in Nigeria, according to research, it started before the advent of global system for mobile telecommunication (GSM) putting it in the 1980’s. However, since the introduction of GSM, in 2000 there has been an increase in audience participation in phone-in programmes. However, phone-in programme cannot be treated without reviewing Live Radio programmes as it is the introduction of Live Radio programme that gave birth to phone-in programme. Live radio programme has brought a lot of advantages to hum ... Continue Reading