Audience Readership And Perception Towards Newspaper Editorial
[A Case Study Of Polytechnic Students]

Summary, Conclusion And Recommendation

5.0 Introduction

The data received from the survey in the previous chapter were analyzed here.

The basic focus of this chapter is to summaries the findings, conclusion and recommendation.

5.1 Summary Of Findings

This research topic “Audience Readership and Perception Towards Newspaper Editorials” was done with four research questions.

What is the audience readership and perception towards newspaper editorial content?

Is editorial content responsible for poor readership of newspaper?

What effect does this have on the newspaper and on journalistic practice?

Are there other factors responsible for poor readership of a paper?

5.2 Conclusion

After careful study of the findings for this research work, the researcher concludes that:

The audience readership and perception towards newspaper editorials in Federal Polytechnic Nekede is not impressive. This audience perception has led to the poor readership of Newspaper editorial by the students.

Yes editorial content is responsible for poor readership of a newspaper because most at times . it carries only the opinion of members of editorial board on an issue of public interest and that of the government and not the public’s.

It was revealed in the data above that the attitude of readers towards newspaper editorial has negative effects on newspaper and on journalistic practice which includes:Reduction of interest of readers  Discrediting the newspaper company and Reducing the level of competence of the editors.

Yes there are other factors responsible for poor readership of a paper such as revealed in the data above that the editors (majority) are not aware of the poor attitude of the readers towards newspaper editorials.

5.3 Recommendation

It has been discovered by the study that many students of Federal Polytechnic Nekede do not read Newspaper editorial and it affects them, because it makes them not to know some matters that are of national importance.

The researcher recommend that the students should Endeavour to read newspaper editorial so as to help them know the matters or issues that are of national importance and consequences especially now that the country is in its fourth republic.

Editorial writers should be more objective in their treatment of issues and should not always dance to the tune of government or the proprietor of the media but should uphold the cannons of the journalism profession.

They should therefore, devote themselves religiously to the betterments of those who depend on them for information and direction. This in turn will attract more polytechnic students to read newspaper editorials and help in mobilizing them in the positive direction towards issues of national interest.