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THE IMPACT OF PUBLIC RELATIONS DEPARTMENT ON ORGANIZATIONAL PERFORMANCE
[A CASE STUDY OF NIGERIA BOTTLING COMPANY, ILORIN] -
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- Contributor: mr-chris
- engagements: 339
- Case No: 856999pw
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ABSRACT - [ Total Page(s): 1 ]ABSTRACT This research work investigates the impact of public relations department on organizational performance. The research work study how the public altitudes are being conveyed to the management, how the policies are being managed and formulated and also the consumer’s perspective of the Nigeria Bottling Company’s products. It is observed that most research centered on impact of public Relations on Organization but this research focuses on both the impact on consumers and organization activities the company. However, it also investigates the company programmes
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CHAPTER ONE - [ Total Page(s): 2 ]CHAPTER ONE1.0 INTRODUCTION1.1 BACKGROUD OF THE STUDY The role of public relation in image making for an organization cannot be over stressed: infact it is the central focus of public relations activities in any organization. it is either the practitioner is trying to create an impressive and acceptable image, sustaining the already created one and/or revamping the battered ones. Before going into examining what impact public relations department has on the Nigerian Bottling Company, Ilorin. The company programmes include employee relations, financial relations, c ... Continue Reading
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ABSRACT - [ Total Page(s): 1 ]ABSTRACT This research work investigates the impact of public relations department on organizational performance. The research work study how the public altitudes are being conveyed to the management, how the policies are being managed and formulated and also the consumer’s perspective of the Nigeria Bottling Company’s products. It is observed that most research centered on impact of public Relations on Organization but this research focuses on both the impact on consumers and organization activities the company. However, it also investigates the company programmes
... Continue Reading
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