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The Impact Of Public Relations Department On Organizational Performance
[A CASE STUDY OF NIGERIA BOTTLING COMPANY, ILORIN]
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CHAPTER ONE
1.0 INTRODUCTION
1.1 BACKGROUD OF THE STUDY
The role of public relation in image making for an organization cannot be over stressed: infact it is the central focus of public relations activities in any organization. it is either the practitioner is trying to create an impressive and acceptable image, sustaining the already created one and/or revamping the battered ones.
Before going into examining what impact public relations department has on the Nigerian Bottling Company, Ilorin.
The company programmes include employee relations, financial relations, community relation, crisis communication, government and political relations in the public relations in the public interest, consumer education, other public relations programmes and public relations for small business.
It was observed in Nigeria Bottling Company, Ilorin, that the sole aim and objective as a profit demanding firm and/or commercial organization’s to satisfy the consumers or buyers and s such, every available efforts must to made to see that a conducive environment, good relationship mutual and friendly ones, are firmly established between the general public. The public relations department in Nigeria Bottling Company, Ilorin is such a one the is concerned with such a highly sensitive issues the is concerned with such a highly sensitive issues that required an intelligent, bold highly competent and professionally skillful one to mange.
The public relations department in Nigeria bottling company, Ilorin, under the strict control of the public relations executive or practitioner concern itself with making sure that employee of the organization are not denied of what supposed to be meant for them. In order for an organization to survive. The public relations department has very numerous roles or almost unlimited functions to perform both within and outside the organization. some of the roles would be examine strictly, especially those that are performed in Nigerian Bottling Company.
According to Sam Black (1973), “the fundamental function or purpose of a public relations practitioner’s are to establish a two – way communication to resolve conflicts interest by seeking common grounds or areas of mutual interest and establish understanding based on truth, knowledge and full information (1989:315) – the public relation. Department in Nigeria Bottling Company also has a role or duty of conveying and interpreting public attitudes and reactions to the management for necessary and immediate actions it is equally expected of the department to be able to formulate policies and manage issues within the organization.
1.2 STATEMENT OF THE PROBLEM
This study is concerned with examining the impact of public relations department on organization performance. Most times, many organizations fold up easily due to unfavourable thinking of the consumer about the company and its offerings. Public relations, therefore, describes the various methods a company organization uses to disseminates, messages about its product, employees, stakeholders, suppliers, service or overall things, or other interested members of the community.
Several problems are faced at present by many organizations, as there is no firm without its problems, especially a public demanding firm such as Nigeria Bottling Company.
1.3 OBJECTIVES OF THE STUDY
- To examine how public relations department maintain good personal relations with the employees and the public.
- To examine how public relations programs ensure the maintenance of a favourable relationship between an organization and its publics.
- To know how the image of an organization is built, created and maintain.
- To see how the products of the organizations are being advertised and how the department helps to increase goodwill.
- To know how organization reputation is being protected.
1.4 RESEARCH QUESTIONS/HYPOTHESIS
1. Department on the performance of the organization
H1: PR has impact on organization performance.
2. Are the consumers contended with the organization’s products/services?
3. Are the public relations programs effectively utilized by the department?
4. Does public relations department maintain favourable relationship between the organization and its publics?
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ABSRACT - [ Total Page(s): 1 ]ABSTRACT This research work investigates the impact of public relations department on organizational performance. The research work study how the public altitudes are being conveyed to the management, how the policies are being managed and formulated and also the consumer’s perspective of the Nigeria Bottling Company’s products. It is observed that most research centered on impact of public Relations on Organization but this research focuses on both the impact on cons ... Continue reading---
