• MASS MEDIA AS AN INSTRUMENT OF POLITICAL MOBILIZATION
    [A CASE STUDY OF RIVERS STATE BROADCASTING SERVICE]


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    • ABSRACT - [ Total Page(s): 1 ]The various literature studies intended to the mass media role in the national development and this is clear in the area of political leadership. In this study, the researcher decided to draw home the tourism that without a national political consciousness and viable political participation resulting in good leadership, there could be no genuine national development.The mass media is the fourth estate of government had been assigned various responsibilities in society including the watch role, the educator and the entertainer of the various segments of the people. The role of the mass media as ... Continue Reading

         

      CHAPTER ONE - [ Total Page(s): 3 ]1.0 INTRODUCTION1.1 BACKGROUND OF THE STUDYThis research touches on the various aspect of the mass media as instruments of political mobilization. In other words, it explores into the mass media as a mobilization agency during the political transition period.It is thus, an important assumption of the work that a systematic study of political mobilization by mass media, should include an examination and the nature of operation of the mass media of communication in the River state broadcasting service (RSBS) River stateThe mass media generally referred to both the print(s) and electronic media a ... Continue Reading