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THE IMPACT OF INTERNET ADVERTISEMENT ON CONSUMER BEHAVIOR
[A CASE STUDY OF ILORIN KWARA STATE] -
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- Contributor: mr-chris
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- Case No: 860332pw
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ABSRACT - [ Total Page(s): 1 ]ABSTRACTThis research was conducted to find out the impact of internet advertisement on consumer behavior. Ilorin Kwara state was used to carry out the research. A cluster sampling survey method was adopted in conducting this research. Two hundred (200) questionnaires were applied for data collection tables and graph were use with percentage for data analysis to arrive at conclusion on the research findings. The study founds out the impact of internet advertisement is growing higher and also the influencing purchasing behavior which end up stimulating sales and transa
... Continue Reading
CHAPTER ONE - [ Total Page(s): 3 ]CHAPTER ONE1.1 BACKGROUND OF THE STUDY The advert of the internet has been one of the most exciting events in the second half of the 20th century. The ancient dream of “a scholar knows all things happening in the world without venturing outdoors†has finally become a reality. Since 1993 when the internet broke into the communication world. At present, the internet has spread to more than 180 countries and regions, connecting more than 6000,000 domestic new networks of various types, hooking up more than 120 million computers available to million users [2% of t ... Continue Reading
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ABSRACT - [ Total Page(s): 1 ]ABSTRACTThis research was conducted to find out the impact of internet advertisement on consumer behavior. Ilorin Kwara state was used to carry out the research. A cluster sampling survey method was adopted in conducting this research. Two hundred (200) questionnaires were applied for data collection tables and graph were use with percentage for data analysis to arrive at conclusion on the research findings. The study founds out the impact of internet advertisement is growing higher and also the influencing purchasing behavior which end up stimulating sales and transa
... Continue Reading
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