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Impact Of Top Rank Hotels Profitability Through Advertising In N.t.a. Enugu
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1.2 Statement of the Problem
The essence of this research project is
to establish and examine the correlation between Top Rank Hotels
profitability and the publicity given to the hotel from the Nigerian
Television Authority (NTA channel, channel 8).
As a business
organization in Enugu state, Top Rank Hotels Limited annual profit
indices are supposed to be an outcome of many economic, social and human
forces.
Advertising from the introduction has been proven to
enhance patronage, so all things being equal; the problem here would be
what impact does a standard level of publicity on N.T.A have on the
general profitability of Top Rank Hotels, bearing in mind, the reach and
customer base of the station.
Thus, the project work main challenge
is to determine the impact of Top Rank Hotels profitability through
advert in N.T.A. Enugu.
1.3 Objectives of the Study
The study have the following objectives:
1. To access the gain the hotel stands to obtain from aggressive advertising.
2. To find out how the hotel budget for advertisement
3. To find out how NTA Enugu charge for advertising.
1.4 Research Question
1. What is the overall gain to Top Rank Hotels from aggressive advertisement?
2. To what extent does the hotel budget for advertisement?
3. In what way does N.T.A Enugu charge for advertising?
1.5 Scope of the Study
This
project research work is all about the market viability of product and
services rendered by the organization Top Rank Hotels; the managerial
prudence and administrative master strokes of budgeting for
advertisement avoiding over expenditure on them nature and class of the
advertisement, timing and on the end point. The impact of this
advertisement is entirely of the business profitability and relevance.
The
researcher domain stems from the use of advertising as a tool for
publicity and passage of information from the hotel to its customers
(old and new) who from the stretch of viewers on N.T.A Enugu channel
8.4. It also reflect on the effect of this information passed to
customers at home and on the – go regarding patronage of the service and
subsequently the attendant profitability there in.
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