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The Role Of Mass Media In Enlightening Nursing Mothers On The Benefits Of Exclusive Breast Feeding (ebf)
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1. Statement of the problem
Overtime, we have had cases of the
people who reside in the rural parts of the country being relegated.
They are relegated even down to the dissemination of information. It
could be as a result of the language used in passing in the message or
the channel of disseminating the information. Also, due to the poor
state of infrastructure in the rural parts of the country, many media
houses will not like to set up their stations there.
Another problem
that can affect the media in playing its role is the problem of ‘media
ownership’. Media owned by the government hardly promote such
developmental campaigns like that of breast feeding; they would rather
prefer to promote their political activities.
Also, Nigerians by
nature are conservative people. They do not easily accept to change.
Even while those programmes on breast feeding are ongoing, some nursing
mothers find it difficult to accept to this method. They believe that
their fore parents never practiced such and so why should they.
These are some of the problems that will be tackled in the course of carrying out this study.
1. Aims/ Objectives of the study
The major aim of this study is to discover the role of the mass media in enlightening nursing mothers on the benefits of EBF.
Other specific objectives include:
1. To discover the challenges of the mass media in enlightening nursing mothers on the benefits of EBF.
2. To discover how effective the mass media can be in enlightening nursing mothers about EBF.
3. To examine the challenges women have in their use of the mass media.
4. To discover the media that will be best in enlightening nursing mothers on EBF.
1. Research questions
1. To what extent does the mass media perform its role in enlightening nursing mothers on the benefits of EBF?
2. What are the challenges of the mass media in enlightening nursing mothers on the benefits of EBF?
3. What are the challenges faced by women their use of the mass media?
1.5 Research Hypothesis
1. The mass media does not perform its role in enlightening nursing mothers on the benefits of EBF.
2. The mass media perform its role in enlightening nursing mothers on the benefits of EBF.
CHAPTER ONE -- [Total Page(s) 4]
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