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The Role Of Mass Media In Enlightening Nursing Mothers On The Benefits Of Exclusive Breast Feeding (ebf)
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1. Definition of terms
Role: This is the function assumed or part played by a person or thing in a particular situation.
Mass
Media:It means technology that is intended to reach a mass audience. It
is the primary means of communication used to reach the vast majority
of the general public. The most common platforms for mass media are
newspapers, magazines, radio, television, and the Internet. The general
public typically relies on the mass media to provide information
regarding political issues, social issues, entertainment, and news in
pop culture.
Enlighten:To give (someone) greater knowledge and understanding about a subject or situation.
EBF
(Exclusive Breastfeeding):This means that the infant receives only
breast milk. No other liquids or solids are given – not even water –
with the exception of oral rehydration solution, or drops/syrups of
vitamins, minerals or medicines.
References
Okunna, C.S (2001). A
quick look at development communication. In Teaching mass communication
(Ed.) C.S. Okunna Enugu. New generation books
WHO (2005). The World health report: 2005: make every mother and child count. Geneva: WHO. Retrieved from:
http://www.who.int/world-health day/2005/toolkit/en/. Accessed on February 7, 2015.
National Population Commission (NPC) [Nigeria] and ICF Macro. NigeriaDemographic and Health Survey; 2008.Abuja, Nigeria.
National Population Commission. NigeriaDemographic And Health Survey; 2009 (Preliminary Report).
Oruamabo,
R. (2004). Effective promotion of breast feeding in the 2ist century:
Promotion infant and child nutrition: Zaria 35thAnnual conference of the
Pediatric Association of Nigeria.
Ndolo I. (1998). Foundationsof mass communication. Enugu: Zik –Chuks Communication
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