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List of Project Topics on Marketing, Download Marketing Complete Projects
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IMPACT OF BRAND POSITIONING ON SALES VOLUME OF UNILEVER PRODUCTS IN NIGERIA
- Positioning is a strategy for emphasizing a brand's distinguishing characteristics that set it apart from competitors and appeal to customers. Brand positioning is a rather practical technique that focuses on .... Continue reading
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- Contributor: projectwaka
- engagements: 105
- Case No: 176731vg
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INFLUENCE OF WOMEN IMAGE IN PRODUCTS & SERVICES ADVERT CAMPAIGNS
- The study investigated the influence of women image in products & services advert campaigns. There are varieties of images, or representations of females in newspaper, magazine, television, posters, billboard and online .... Continue reading
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- Contributor: projectwaka
- engagements: 82
- Case No: 871883pw
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THE IMPACT OF SELF SERVICE ON THE PERFORMANCE OF SUPERMARKETS
[A CASE STUDY OF CYRIL SUPERMARKET ABAKALIKI, EBONYI STATE] - The purpose of this project is to examine the impacts of self service on the performance of supermarkets. The study is divided into five chapters. In chapter one the impacts .... Continue reading
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- Contributor: projectwaka
- engagements: 112
- Case No: 722918pw
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THE EFFECTIVENESS OF MARKETING PLANNING AND CONTROL IN A MANUFACTURING ORGANIZATION
- The researcher is determined to see and threw more high on the effectiveness of Marketing Planning and Control in a Manufacturing Organization with ANAMMCO in Enugu as a case study. .... Continue reading
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- Contributor: projectwaka
- engagements: 188
- Case No: 221520pw
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THE ROLE OF LIVE STREAMING IN MARKETING COMMUNICATIONS AND CORPORATE BRANDING
- The goal of this study is to examine the role of live streaming in marketing communications and corporate branding in Finnish B2B and B2C companies. Even though studies .... Continue reading
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- Contributor: projectwaka
- engagements: 78
- Case No: 212212pw
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IMPACT OF CUSTOMER SERVICE ON SMALL AND MEDIUM SCALE BUSINESS
- This study was carried out to examine the impact of customer service on small and medium scale business using De-Choice Fast Foods, Uyo, Akwa Ibom State. To achieve this objective, .... Continue reading
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- Contributor: projectwaka
- engagements: 112
- Case No: 886230ch
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THE ROLE OF ADVERTISING IN MOTIVATING CONSUMER BRAND PREFERENCE FOR BEVERAGES
- This research project was designed to investigate the extent to which advertising influence consumers purchase decision on the Bournvita brand. To solve the research problem both primary and secondary data .... Continue reading
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- Contributor: projectwaka
- engagements: 167
- Case No: 348556pw
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INTEGRATED MARKETING COMMUNICATIONS AND CONSUMERS PATRONAGE OF NIGERIAN BEVERAGE PRODUCTS
- This work focuses on INTEGRATED MARKETING COMMUNICATIONS AND CONSUMERS PATRONAGE OF NIGERIAN BEVERAGE PRODUCTSThe need for an organization to properly coordinate its marketing communications strategies in order to deliver a .... Continue reading
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- Contributor: projectwaka
- engagements: 64
- Case No: 718481pw
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THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN NIGERIA
- This study was carried out on the effects of consumerism in marketing of fake/counterfeit drugs in Nigeria. To achieve this, five significant research objectives were formulated. The survey design .... Continue reading
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- Contributor: projectwaka
- engagements: 44
- Case No: 363435pw
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EFFECT OF MARKET SEGMENTATION ON PERFORMANCE OF BREWERY INDSUTRY
[A CASE STUDY OF GUINNESS NIGERIA PLC AND NIGERIA BREWERY PLC.)] - This study examined the effect of market segmentation on performance of brewery industry with the view of globalization throughout the world be it developed or developing economy, the supremacy being .... Continue reading
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- Contributor: projectwaka
- engagements: 131
- Case No: 412252pw
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THE IMPACT OF PHYSICAL DISTRIBUTION CHANNELS IN MARKETING OF AGRICULTURAL PRODUCE
[A CASE STUDY OF PERISHABLE AGRICULTURAL PRODUCE IN BOKI L.G.A OF CROSS RIVER STATE] - Physical distribution channels has created a created a great impact by bridging the gap between the producers and the final consumers. The inability of farmers to effectively reach out to .... Continue reading
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- Contributor: mr-chris
- engagements: 414
- Case No: 223257pw
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IMPACT OF DATABASE ON ORGANIZATIONAL PERFORMANCE IN AN INDUSTRY
- The impact of Database in business environment has evolved over time to become an integral part of its business operations in Nigeria. The use of information systems (ISs) has increased .... Continue reading
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- Contributor: projectwaka
- engagements: 823
- Case No: 235205pw
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COMPARISON OF SOCIAL MEDIA AND RADIO STATIONS ON THE ASSESSMENT OF NEWS INFORMATION
- This study was carried out to examining comparison of social media and radio stations on the assessment of news information using University of Ibadan, Oyo State as case study. Specifically, .... Continue reading
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- Contributor: projectwaka
- engagements: 230
- Case No: 381513pw
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SATISFACTION AND RETENTION: A KEY TO BUSINESS SURVIVAL
[A CASE STUDY OF BERGER PAINTS NIGERIA PLC] - ABSTRACT COMING UP SOON. Continue reading
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- Contributor: mr-chris
- engagements: 223
- Case No: 129170pw
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IMPACT OF PROMOTIONAL ACTIVITIES ON ORGANIZATIONS SALES
[A COMPARATIVE STUDY OF NTC AND NCELL. A TELECOMMUNICATION COMPANY] - ABSTRACT IS COMING SOON. Continue reading
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- Contributor: mr-chris
- engagements: 257
- Case No: 508207pw
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THE IMPACT OF PRODUCT INNOVATION ON THE GROWTH OF A FIRM
- ABSTRACTThe research work at the impact of product innovation on the growth of a firm; this means, the yield that comes from innarating products. This impact ranges from high profitability, .... Continue reading
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- Contributor: praise
- engagements: 244
- Case No: 722542pw
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AN EVALUATION OF THE IMPACT OF ADVERTISING ON CONSUMER BEHAVIOUR
[A CASE STUDY OF DE-UNITED INDUSTRIES LTD: MAKERS OF INDOMIE NOODLES] - This is a research work carried out to evaluate t he impact of advertising on consumer behavior with particular reference to De -united Foods Industries Ltd, makers of Indomie noodles. .... Continue reading
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- Contributor: Liousa-Ekene
- engagements: 313
- Case No: 643201pw
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EXAMINE THE IMPACT OF TRADE FAIR ON BUSINESS GROWTH
[A CASE STUDY OF MINISTRY OF LAGOS] - ABSTRACT COMING SOON. Continue reading
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- Contributor: mr-chris
- engagements: 194
- Case No: 251852pw
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EFFECT OF FRINGE BENEFIT ON SALES FORCE PRODUCTIVITY IN AN ORGANIZATION
[A CASE STUDY OF CADBURY NIGERIA PLC] - ABSTRACT The effect of fringe benefits on sales force productivity in an organization (A case study of Cadbury Nigeria Plc). The research work covered by various aspect of fringe benefit .... Continue reading
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- Contributor: mr-chris
- engagements: 213
- Case No: 174568pw
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EFFECT OF FINANCING SMALL SCALE BUSINESS IN A DEPRESSED ECONOMY
[A CASE STUDY OF MIGHT INVESTMENT] - ABSTRACT COMIING SOON. Continue reading
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- Contributor: mr-chris
- engagements: 196
- Case No: 400112pw
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SALES PROMOTION AS A PROMOTIONAL TOOL FOR PRODUCT PERFORMANCE AT INTRODUCTORY STAGE IN A COMMUNICATION MARKET
[A CASE STUDY OF ETISALAT COMMUNICATION] - ABSTRACT The Project sales promotion as a promotional tool for product performance at introductory stage in a communication market†sales promotion occupies a very position in creating awareness and stimulate .... Continue reading
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- Contributor: mr-chris
- engagements: 249
- Case No: 430416pw
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BRAND MANAGEMENT IN BREWERY INDUSTRY IN NIGERIA
[A Case Study of Nigeria Breweries Plc, Lagos] - ABSTRACT COMING SOON. Continue reading
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- Contributor: mr-chris
- engagements: 191
- Case No: 691551pw
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PACKAGING AS AN EFFECTIVE TOOLS OF PRODUCT DIFFERENTIATION IN SOAP AND DETERGENTS
[A CASE STUDY OF OMO PRODUCT OF UNILEVER NIGERIA PLC] - ABSTRACT COMING SOON. Continue reading
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- Contributor: mr-chris
- engagements: 212
- Case No: 759132pw
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CONSUMER ATTITUDE TOWARDS OKADA TRANSPORT SERVICE IN NIGERIA
[A CASE STUDY OF OKADA COMMUTER IN ILORIN METROPOLIS] - ABSTRACTThe general belief of an average marketer is that consumers are kings and therefore need to be treated as what they say they are, No company can produced a product .... Continue reading
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- Contributor: mr-chris
- engagements: 180
- Case No: 322840pw
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IMPACT OF NEW PRODUCT DEVELOPMENT IN A CO-OPERATE PROFITABILITY
[A CASE STUDY OF 7UP BOTTLING COMPANY, IJORA, LAGOS] - ABSTRACT IS COMING SOON. Continue reading
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- Contributor: mr-chris
- engagements: 152
- Case No: 321405pw
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CONSUMER SATISFACTION AND RETENTION; A KEY TO BUSINESS SURVIVAL
[A CASE STUDY OF BERGER PAINTS NIGERIA PLC] - ABSTRACTBefore any business can succeed in winning customers and outperforming competitors, there is need to embark upon a thorough task. Generally, companies are facing toughest competitions in building customers, not .... Continue reading
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- Contributor: mr-chris
- engagements: 193
- Case No: 569846pw
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BRANDING AND PACKAGING AS TOOLS FOR PRODUCT DIFFERENTIATION IN THE MARKETING OF CONSUMER PRODUCT IN NIGERIA
- ABSTRACT COMING SOON. Continue reading
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- Contributor: mr-chris
- engagements: 180
- Case No: 694861pw
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AFFECTS OF SALES PROMOTION AS A TOOL FOR WINNING CUSTOMERS IN A COMPETITIVE MARKET
[ZAIN NIGERIA PLC] - ABSTRACTThis study examined marketing strategies for winning customer in telecommunication industry. It lightened the techniques on the strategies and effect of various marketing strategies in winning customer and stimulate repeat .... Continue reading
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- Contributor: mr-chris
- engagements: 201
- Case No: 708888pw
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EVALUATION OF THE USE OF ADVERTISING AS A PROMOTIONAL TOOL IN MANAFACTURING INDUSTRIES IN NIGERIA
[A CASE STUDY OF TUYIL PHARMACEUTICAL INDUSTRIES LIMITED, ILORIN] - Abstract This research topic is an evaluation of the use of adverising as promotion tool in manufacturing industries. That is through examination of the uses of advertising advertising is a .... Continue reading
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- Contributor: mr-chris
- engagements: 150
- Case No: 302223pw
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THE IMPORTANCE OF CONDUCIVE OFFICE ENVIRONMENT AS A CRITERIUM FOR OPTIMUM PERFORMANCE OF WORKERS IN AN ORAGANIZATIONS IN NIGERIA
[A CASE STUDY OF ISIN LOCAL GOVERNMENT AREA OF KWARA STATE] - ABSTRACTThe purpose of this research work is basically on the importance of conducive office environment as a criterion for optimum performance of workers in an organization using Isin Local Government .... Continue reading
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- Contributor: mr-chris
- engagements: 136
- Case No: 736371pw
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THE USE OF STANDARD COSTING IN MANAGEMENT DECISION OF AN ORGANIZATION
- ABSTRACT COMING SOON. Continue reading
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- Contributor: mr-chris
- engagements: 163
- Case No: 447714pw
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PROMOTION IS AN IMPORTANT ELEMENT IN MARKING MIX OF MOST FIRMS
- ABSTRACT COMING UP SOON. Continue reading
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- Contributor: mr-chris
- engagements: 197
- Case No: 212649pw
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OUTDOOR ADVERTISING AN EFFECTIVE STRATTEGY FOR PRODUCT SALE IN THE NIGERIAN TELECOMMUNICATION INDUSTRY
[A CASE STUDY OFGLOBALCOM NIGERIA LIMITED] - ABSTRACTOutdoor advertising cannot be ouremphasis due to the role they play in disseminating message either directly or indirectly form the producer or the advise, outdoor advertisement are those advert that .... Continue reading
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- Contributor: mr-chris
- engagements: 194
- Case No: 691592pw
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SIGNIFICANCE OF PROMOTION TO BUSINESS ORGANIZATIONS IN NIGERIA
[A CASE STUDY OF NESTLE NIGERIA PLC] - ABSTRACT COMING SOON. Continue reading
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- Contributor: mr-chris
- engagements: 163
- Case No: 227249pw
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MARKETING PLANNING AS A STRATEGY FOR EFFICIENT BUSINESS PERFORMANCE
[A CASE STUDY OF UNILEVER NIGERIA PLC LAGOS] - ABSTRACTThe study research on marketing planning as a strategy for business performance in Nigeria organization. Case study of unilever Nigeria plc Lagos. In any business organization, marketing is very important .... Continue reading
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- Contributor: mr-chris
- engagements: 148
- Case No: 653578pw
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APPLICATION OF THE MARKETING CONCEPT IN OUR LOCAL MARKET
[A CASE STUDY OF OWODE MARKET OFFA , KWARA STATE] - ABSTRACTApplication of the marketing concept in our local market sparked Offa a deal of concern to the research that will undertake this study aiming at surveying the importance of the .... Continue reading
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- Contributor: mr-chris
- engagements: 155
- Case No: 635720pw
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THE EFFECTIVENESS OF PERSONAL SELLING IN THE MARKETING OF PETROLEUM PRODUCTS IN NIGERIA
[A CASE STUDY OF TOTAL NIGERIA PLC] - ABSTRACT IS COMING SOON. Continue reading
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- Contributor: mr-chris
- engagements: 166
- Case No: 478774pw
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PROMOTION: A MARKETING TOOLS IN A COMPETITIVE MARKETING ENVIRONMENT IN NIGERIA
[(A CASE STUDY OF UNILEVER NIGERIAN, PLC)] - ABSTRACT COMING SOON. Continue reading
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- Contributor: mr-chris
- engagements: 129
- Case No: 705331pw
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OUTDOOR ADVERTISING AS A MARKETING STRATTEGY FOR PRODUCT SALE IN THE NIGERIAN TELECOMMUNICATION INDUSTRY
[A CASE STUDY OFGLOBALCOM NIGERIA LIMITED] - ABSTRACTOutdoor advertising cannot be ouremphasis due to the role they play in disseminating message either directly or indirectly form the producer or the advise, outdoor advertisement are those advert that .... Continue reading
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- Contributor: mr-chris
- engagements: 129
- Case No: 179614pw
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ASSESSING THE ROLE OF STRATEGIC PLANNING AS A TOOL FOR ACHIEVING ORGANIZATIONAL OBJECTIVES OF BUSINESS ORGANIZATIONS IN NIGERIA
[A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, ILORIN] - ABSTRACT COMING UP SOON. Continue reading
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- Contributor: mr-chris
- engagements: 139
- Case No: 884769pw
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ROLES OF MARKETING MIX IN BUSINESS ORGANIZATION
[A CASE STUDY OF LUBCON NIGERIA LIMITED, ILORIN, KWARA STATE] - ABSTRACT COMING SOON. Continue reading
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- Contributor: mr-chris
- engagements: 191
- Case No: 640299pw
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THE SIGNIFICANCE OF ADVERTISING TO BUSINESS ORGANIZATIONS IN NIGERIA
[A CASE STUDY OF UNILEVER NIG. PLC OREGUN, LAGOS STATE] - ABSTRACT I am writing this project in attempt to investigate on the significance of advertising to business organizations, emphasis on Unilever Nigeria plc, Apapa. In accomplishing the purpose of the .... Continue reading
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- Contributor: mr-chris
- engagements: 179
- Case No: 404528pw
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THE EFFECTIVENESS OF PROMOTION IN MANUFACTURING INDUSTRY
[A CASE STUDY OF BAGCO] - ABSTRACT IS COMING SOON. Continue reading
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- Contributor: mr-chris
- engagements: 186
- Case No: 462233pw
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OPTIMUM PROMOTIONAL MIX AS EFFECTIVE TOOL FOR ENHANCING SALES IN THE NIGERIAN SOFT DRINK INDUSTRY
[A CASE STUDY OF NIGERIAN BOTTLING COMPANY] - ABSTRACTThis research work focused on the optimum promotion mix as effective tool for enhancing sales. For this research work to be more presentable, it was divided into five chapter, chapter .... Continue reading
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- Contributor: mr-chris
- engagements: 186
- Case No: 777919pw
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ENVIRONMENTAL COMPLEXITY: DETERMINANT OF CHOICE OF PROMOTIONAL TOOLS IN MARKETING ORIENTED ORGANIZATION IN NIGERIA
[A CASE STUDY OF JMK SUPERMARKET, ILORIN] - ABSTRACT COMING SOON. Continue reading
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- Contributor: mr-chris
- engagements: 158
- Case No: 138417pw
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THE SIGNIFIANCE OF MOITIVATION OF ENHANCING THE EOMPLOYEE PEROFORMANCE IN A COMPETATIVE MARKETING ENVIRONMENT
[A CASE STUDY OF UNITED BANK FOR AFRICAN (UBA) ILORIN] - ABSTRACT IS COMING UP SOON. Continue reading
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- Contributor: mr-chris
- engagements: 162
- Case No: 474305pw
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THE BENEFIT OF PRIVATIZATION AND COMMERCIALIZATION ON NIGERIA ECONOMY “MARKETING FOCUSâ€
[A CASE STDUY OF POWER HOLDING COMPANY OF NIGERIA PHCN] - ABSTRACT COMING UP SOON. Continue reading
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- Contributor: mr-chris
- engagements: 155
- Case No: 636925pw
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DEPOSITS MOBILIZATION THROUGH MARKETING OF BANKING SERVICES
[THE CASE STUDY OF THE FIRST BANK OF NIGERIA ILORIN] - ABSTRACT COMING UP SOON. Continue reading
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- Contributor: mr-chris
- engagements: 161
- Case No: 691696pw
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AN INVESTIGATION INTO THE ROLE OF GSM OPERATION IN DEVELOPING DIRECT MARKET IN NIGERIA
[A CASE STUDY OF MTN NIGERIA] - ABSTRACTGSM communication is vital toll in the Nigeria economy as most sector depends on it for the effective communication and development of direct marketing in the nation GSM have a .... Continue reading
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- Contributor: mr-chris
- engagements: 170
- Case No: 288553pw
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AN EXAMINATION OF IMPACT OF STRATEGIC PLANNING ON SALES PROMOTION
[A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC] - ABSTRACTThis study examined the impact of strategic planning on sales promotion it highlighted the benefit of companies can derive from an examination of impact of strategic planning on sales promotion. .... Continue reading
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- Contributor: mr-chris
- engagements: 152
- Case No: 462258pw
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