• ASSESSMENT OF THE RELATIONSHIP BETWEEN SPORTS BETTING AND VIEWERSHIP OF ENGLISH PREMIERSHIP LEAGUE (EPL)


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    • ABSRACT - [ Total Page(s): 1 ]This study assesses the relationship between sports betting and viewership of English Premiership. This study adopted the descriptive survey research design. The study population constituted respondents in bet9ja outlets in Port-Harcourt, Rivers State. In this study, the researcher randomly selected 456 participant from bet9ja outlets in the city. This study made use of questionnaire as the main research instrument. The method of data analysis was a combination of descriptive and inferential statistics. The results of the study showed that Manchester United and Chelsea FC are the major club si ... Continue Reading

         

      CHAPTER ONE - [ Total Page(s): 3 ]CHAPTER ONEINTRODUCTION1.1 Background of the studyThe history of sports on television can be traced back to an informal scrimmage between members of the Philadelphia Eagles in 1934, which was used to demonstrate the world’s first electronic television system. Five years later, the first professional football game between the Philadelphia Eagles and Brooklyn Dodgers was broadcast to about 1,000 television sets (Cressman & Swenson, 2007). As television became more popular in the 1950s, the National Football League (NFL) quickly realized the opportunity for revenue and bega ... Continue Reading